Battlefield Mall Continues More Than Pink® Initiatives

Battlefield Mall today announced its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.

“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.

From April 14 to May 20, visitors to Battlefield Mall will be able to participate in two programs to help support Susan G. Komen.

Susan G. Komen® Visa® Simon Giftcard®: Customers can purchase a More Than Pink Visa Giftcard at the Mall office. Simon will donate $1 for each More Than Pink gift card sold to Susan G. Komen. The Gift Card is available for purchase year-round.

Mom’s Night Out: To celebrate all the outstanding moms throughout the community, Battlefield Mall is hosting a “Mom’s Night Out” event on Saturday, May 12. From 5 p.m. to 7 p.m., local moms are invited to stop by the JC Penney East Court for some fashion and festivities. The event will include a pink-themed fashion show, along with tasty treats and drinks, provided by local businesses. In addition to raffle tickets available for purchase throughout the event, Battlefield Mall will also be giving away tons of gifts from standout mall retailers. Funds raised from the raffle tickets directly benefit Susan G. Komen.

This event is free to the public. For more information about Battlefield Mall’s upcoming events, please visit simon.com/mall/battlefield-mall or head over to facebook.com/BattlefieldMall.