UnitedHealthcare Donates Hasbro's NERF ENERGY Game Kits

UnitedHealthcare‘s Health Plan of Nevada and Hasbro gave 100 children the gift of “exergaming” yesterday by donating NERF ENERGY Game Kits to Boys & Girls Club of Truckee Meadows.

Part of a national initiative between Hasbro and UnitedHealthcare to encourage kids to increase physical activity, the kits feature Hasbro’s NERF products that are designed to encourage young people to become more active through “exergaming.”

Each kit includes a NERF ENERGY Game Band, a NERF PRO FOAM soccer ball and instructions to download the NERF ENERGY RUSH mobile game to get kids moving. As children participate in physical activity, they earn “energy points” that are tracked by the activity band, and these points turn into screen time to play the mobile game on a smartphone or tablet.

UnitedHealthcare is donating 10,000 NERF ENERGY Game Kits to elementary schools and community organizations across the country, enabling children ages six to 12 to receive the kits at no cost.