Olympic Medalist Announces New Beer Launch in NH

HAMPTON, N.H. - Professional snowboarder and Olympic medalist Scotty Lago recently returned to his home in North Hampton, NH to launch to launch a German-style black lager beer, with 10 percent of sales proceeds going to charities. According to the Bangor Daily News, Lago is collaborating with Shane Pine, owner of Hampton’s Community Oven, Shane’s Texas Pit and Four Pines Brewing Company, and brew master Jason Bourassa to bring the new beer to market.

Lago described it as a dark beer, with hints of chocolate and cherry, and a “slightly roasted hint.” He said it’s “absolutely delicious” and after trying it declared, “If I could put my name on this, I’d be thrilled.”

Pine said he’s been friends with Lago for years and Lago has been a celebrity bartender at his restaurant, signed autographs there and has been a “big supporter of mine and me of him.”

“So we’re coming together and creating a beer for charity,” Pine said. “It’s modeled after a traditional lager, but black. It’s a real crisp, flavorful beer.”

Lago is toying with the idea of naming the new beer “Lago Lager,” or maybe “Logger’s Lager.” His father Michael cut and sold firewood for decades, Lago said, so the logger name would be a nod to that family woodsman tradition.

He said he’s leaning toward the logger name because he could “promote it and not feel cheesy about” about marketing a beer “with my name all over it.” If he goes with Logger’s Lager, he’s thinking tap handles could be designed in the shape of an ax.

You can read the full story at the Bangor Daily News.

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