NH Lotto Releases Bacon-Scented Scratch Ticket

Everyone loves bacon—and the New Hampshire Lottery marketing department is trying to capitalize’s on the region’s penchant for pig with a bacon-scented scratch ticket.

Yes, a bacon-scented scratch ticket.

The “I (Heart) Bacon” ticket was released earlier this month. It costs $1 and offers prizes up to $1,000. The lottery ran a full-court marketing press with radio spots and a Facebook contest that asked people to write an “ode to bacon” poem. Later this month, lottery workers will visit stores across the state and serve up free (real) bacon.

“The Lottery is focused on developing new and fun ways to engage customers,” said Charlie McIntyre, executive director of the New Hampshire Lottery Commission, in statement. “The ’I Heart Bacon’ scratch ticket combines two things people love: the chance to win cash and the wonderful, enticing smell of bacon.”

Reaction to the new tickets ranged from amusement to dismissal.

“I bought some to give as a birthday present and put them in my back pocket,” wrote Paul Morganelli on the lottery‘s Facebook page. “I was driving home and since it was very cold had the seat warmer on and all of a sudden I am smelling bacon and not knowing where it came from. Then I remembered...the tickets in my seat pocket! Too funny!”

On the other hand, Leila Montalvo Kingsbury opined, “These smell crappy. Who thought of this? Waste of money.”

Photo credit: New Hampshire Lottery