iStar Taps Sage Hospitality Group To Manage Asbury Properties

ASBURY PARK, NJ – iStar, the company that owns the Asbury Park Ocean Club, the Asbury hotel, and the Asbury Lanes, has partnered with Denver-based Sage Hospitality Group on the management of the three properties.

“These two stunning properties, along with the historic Asbury Lanes, are a perfect fit for our company and, in fact, represent a ‘bullseye’ in terms of the type of assets we seek to add to our growing portfolio of distinctive independent hotels,” said Daniel del Olmo, president, and COO of Sage Hotel Management, a Sage Hospitality Group Company, said in a press release.

Sage will also be handling the food-and-beverage side of the Asbury properties as well under their Sage Restaurant Concepts umbrella, which operates more than 30 restaurants, bars, and coffee shops in 11 states.

“iStar is first and foremost dedicated to the community of Asbury Park, and we strive to ensure that everything we do supports the growth of the City,” said Brian Cheripka, senior vice president, land and development of iStar.

“Sage has a remarkable track record of both developing and managing stunning hospitality destinations and a reputation for consistently delivering results. Our team looks forward to working with Sage to showcase Asbury Park as an amazing destination and to create unforgettable memories for our guests and residents alike,” Cheripka said.