Small Business Saturday 2019: Bernardsville Locations

BERNARDSVILLE, NJ —You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in Bernardsville are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the “Shop Small” movement, the all-local shopping event falls on Nov. 30. In Bernardsville,

Here’s a list of the businesses that have signed up so far:

• Bernardville Hardware
• Lenny's Pizza
• Berkeley Wine Co.
• The Station Pub & Grub
• Bistro Seven Three
• Rudolfs Steakhouse
• Tsuki Japanese Restaurant
• The Claremont Tavern
• Bagels-4-U Of Bernardsville
• Tons of Toys II
• Thai Villa
• Sette
• Bernardsville Car Wash
• Craft Hair Studio
• The Grill
• Linders French Cleaner
• Penguin Ice Cream
• Paul Miller Volkswagen
• Ride Reflect
• The Bookworm
• The Rebecca Collection
• Bernardsville Cinema 3
• Somerset Grain & Feed
• Philips & Fredricks
• Village Computer Center
• Ken-Rent
• Anthony's Restaurant
• Bernardsville Print Cente
• Royal Cleaners
• 56 Degree Wine
• Bling
• Plaza Tikal
• New Jennifer Day Spa
• Bernardsville Food Store
• Laura Clare
• Diamond Dream
• The Coffee Shoppe
• Rin Robyn Pools
• Access Bernardsville
• Buona Pizza
• Asian Delight
• Today's Cleaners
• Bernardsville Animal Hospital
• Envy Lash
• Bellizima Blow Out Bar
• Bernardsville Auto Repair
• Party Package
• Dillons Fine Art
• Elis Tailor Shop
• The Station
• The Vanity Room
• Blake Sports Group
• Classic Barbers
• Golden Flower Nail Spa
• New 1 Soho Nail
• Lotus Mind & Body Studio
• Tadpoles To Toddlers
• Mino's Cafe
• Wavelength Audio Video
• Basking In The Sun Boutique
• Highview Garage
• Parker Publications
• Prestige Auto Repair
• Bernards Inn
• The Bernards Salon
• Engineered Air Solutions
• City Gym
• Nailtopia
• Fortis Fitness
• En Masse Coworking
• Power Training Center
• Stephen Taylor Portraits
• Carpe Diem Spa And Salon
• Cecilia & Janes Nail
• Monetti's Tailoring
• Galaxy Nail Spa
• Elaines Skin Studio
• Otex Specialty Narrow Fab
• Apex Golf
• Foley Prep Bernardsville
• Economy Service Co.
• Wag Happy Pet Salon LLC
• Pace Collision Services
• Blo Blow Dry Bar
• Selvas Beauty Salon
• Universidad Tuwallstreet
• Bernards Decorating Centre
• Salon Studio
• Colonial French Cleaners
• Sv Ventures LLP
• Gravity Systems Inc.
• King Fitness
• R Maddaluna Landscaping
• Carbon Technologies LLC
• Bernardsville School of Music
• Economy Vacuum & Appliance
• Slaughter Entertainment
• Somerset Hills Handyman
• Diamond Health And Wellness
• Waiters To Go

Did we miss anyone in Bernardsville Tell us in the comments or email daniel.hubbard@pathc.com and we’ll add it to the list.

The list of Small Business Saturday participants is growing, so before you head out to shop. "Shop Small" events include not only sales on things you won’t find at the mall or other shopping venues, but also events that bring the community together.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide "shop small" movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

"We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond," Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. "Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise."

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that's only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn't just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

"We believe in backing small businesses because we know they strengthen the communities where we live and work," Anna Marrs, president of Global Commercial Services at American Express, said in the news release.

Email: daniel.hubbard@patch.com