Small Business Saturday '19: East Hanover Businesses Taking Part

EAST HANOVER, NJ — You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in East Hanover are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the "Shop Small" movement, the all-local shopping event falls on Nov. 30.

In East Hanover, here's a list of the businesses that have signed up so far:

• The Godfather Brick Oven
• Penang Malaysian & Thai Cuisine
• The Funplex
• East Hanover Diner
• Don Jose Mexician Restaurant
• Spd Dubu
• Summit Thai Cuisine
• Tst Capital Craft
• Luigi Restaurant
• Sakana Sushi
• Bruno's Italian Bistro
• Last Licks
• Ridgedale Wine & Liquors
• South Lions
• Earth Wind & Flowers
• Hanover Supply - East Hanover
• Hilltop Nissan
• Diamond Gymnastics
• Standard Tile
• Sunny Kitchen
• Marra's Uptown Sandwich & Salad House
• Rix Pool & Spa Service
• Beachbum Tanning
• Encore Catering
• Sew Jersey
• The Potted Geranium
• Avelinos
• Benvenuti's
• Viscot Medical
• Ridgedale Diner Restaurant
• Paper Mart
• Amabile & Son
• The Salon For U
• Action Drives & Bearing
• Europe Bar & Grill
• Precision Sports Performance
• Crystal Jewelry
• East Hanover Diner
• G Wiz Computer Consulting
• Classic Cafe Management
• Bridal Chateau
• Fidelity Paper & Supply Co.
• Pinnacle Mortgage
• East Hanover Lock & Safe
• Joy Moon's Nail
• Mt. Pleasant Animal Shelter
• Zigarelli Chocolates
• Richie's Automotive
• McHugh Memorials
• Just For You Center
• Boffa & Co.
• Depass Carpets & Floors
• Lou's Jewelers
• Opulux Glass
• Truclearn
• Eventtone Wireless
• Luxcraft Cabinets
• Rank Magic
• Amped Mixed Martial Arts
• Creatist Enterprises
• Nails By Annie
• Mainline Dental
• All Class Glass
• Advantech Package Co.
• In Bloom Salon
• General Dry Cleaners
• Debbies Floral Design
• Charles Anthony Studio
• The Garage
• Capco Enterprises
• U.S. Kitchens & Baths
• W. Lopa Studios LLP
• Trees Plus
• Omega Safety Training LLC
• L.V. Nails & Spa
• M&J Landscaping
• Artim Salon & Spa LLC
• Just For You Two
• Velox International
• Metro Imaging Services
• Shrink Systems & Services
• EDP Painting Co.
• Salon Oasis
• Foremost Groups
• Turning Your Home Green
• Nails Show
• Your Mosquito Pro
• Silver Productions
• Damico Entertainment
• Yogate
• RSI Purifiers
• Nails 2000
• Ran R Group
• Hanover Pharmacy
• General Cleaners
• New Generation Learning Center

Did we miss anyone in East Hanover? Tell us in the comments or send an email to daniel.hubbard@patch.com, and we'll add it to the list.

The list of Small Business Saturday participants is growing, so before you head out to shop. "Shop Small" events include not only sales on things you won’t find at the mall or other shopping venues, but also events that bring the community together.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide “shop small” movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

"We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond," Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. "Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise."

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that's only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn't just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

"We believe in backing small businesses because we know they strengthen the communities where we live and work," Anna Marrs, president of Global Commercial Services at American Express, said in the news release.

Email: daniel.hubbard@patch.com