D4, A Boutique For Moms, Opens In Fort Lee

FORT LEE, NJ — A new boutique has opened in the borough.

D4 owner Jenny Chung hosted its grand opening Thursday with a ribbon cutting.

A borough native, Chung saw the growing sophisticated and upscale shoppers living and visiting Fort Lee with the opening of Hudson Lights and The Modern.

Chung saw that while there were numerous places for patrons to eat and lavish salons and spas, there were not many boutiques that sold what these residents wanted.

Chung wanted to establish a store where women would be able to shop for quality goods quickly without having to drive a long distance.

"D4 dresses any age group who wants to be a diva," Chung said. "D4 stands for 'Ditch the drama and discover your dream.' Those four 'Ds' make up D4."

D4 featuers a wide selection of sweaters, fur coats, casual wear, and party and date night outfits. Chung wants to expand the store's selection of baby and children's clothes.

Handmade Italian leather, python and crocodile skin are also sold at D4.

Chung has personally chosen the clothes and developed the outfits featured in the store.

Chung wants to help every woman accomplish it all while looking their best.

There is no reason women should compromise looking their best just because they are busy, have a career, and take care of a home and children, Chung said.

D4 is located at 302 Main St., next to Simply Juiced.

Email: daniel.hubbard@patch.com

Images: The ribbon cutting ceremony and inside of the new D4 that opened in Fort Lee Thursday. (Courtesy of the Fort Lee Business District Alliance)