Livingston Native Creates Multimillion-Dollar Marketing Campaigns for Business Giants

When Jason Metz was a young boy in Livingston, he got his start as an entrepreneur. More than 12 years later, humble beginnings in New Jersey have blossomed into marketing work with big names such as Porsche, Forever 21 and Procter and Gamble.

Metz has opened a number of successful start ups, from a publishing company to a modeling agency to a real-estate boutique. His current project that launched in 2011, however, has taken off in particular. Brand Influencers, a marketing consultant firm, is uniting Metz with major players in the business world.

Brand Influencers has already participated in large-scale advertising campaigns, including a social media reality TV show for the Forever 21 Times Square launch and Johnny Appleside -- Anheuser-Busch’s first experiment in hard cider.

The firm specializing in data collecting and analyzing to help its clients understand patterns, passions and motivations within their audiences.

“We are immersed in contemporary culture and students of technology and new media, leading the next generation of marketing and advertising,” a statement from Brand Influencers said.

Metz is a graduate of Villanova University and participates as a speaker in panels and webinars as well as writes think pieces.