Big SNOW American Dream Hosts Memorial Day Beach Party

EAST RUTHERFORD, NJ — Big SNOW American Dream will turn their indoor ski slope into a beach party for Memorial Day.

Big SNOW American Dream, North America’s first indoor, real-snow ski and snowboard center, announced the venue will host its first ever Beach Party on the snow for guests looking to celebrate on the slopes instead of at the beach this Memorial Day weekend.

Big SNOW will be open from 10 a.m. to 8 p.m. on May 31 with "a DJ spinning tunes and pumping up the guests" from 12 p.m. to 4 p.m.

Aside from live music, "guests can also expect hourly door prize giveaways and complimentary beach accessories, such as straw hats and sunglasses." A "photo opp" spot will be set up on the snow with a backdrop to include beach chairs, sand buckets and umbrellas.

To round out the Big SNOW Beach Party, the venue will also be offering up to 40 percent off select products at their retail space for the day.

“Since this is Big SNOW’s first summer and Memorial Day weekend open to the public, we wanted to give those who prefer the slopes to the beach a fun way to celebrate the kickoff to summer,” said Hugh Reynolds, vice president of marketing and sales, SNOW Operating.

“We’re looking forward to beating the heat this Memorial Day weekend with our guests at the Big SNOW Beach Party.”

Big SNOW has an increased focus on cleaning and sanitization in accordance with CDC and state health and safety guidelines, according to a news release.

Face coverings are required at all times and the park has chosen to limit capacity to only 50 percent of normal operations. All high-touchpoint areas including counters, handrails, restrooms, seating areas and rental equipment are cleaned and sanitized regularly.

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