SGW Integrated Marketing Names Beverly Barnes President and CEO

SGW Integrated Marketing, a segmentation marketing agency featuring a video-first approach based in Montville, NJ, announces the retirement of Dave Scelba from his position as Chief Executive Officer. SGW Senior Vice President, Beverly Barnes will replace Scelba as President and CEO effective immediately.

As President and CEO, Barnes will be responsible for the company’s day-to-day management including overseeing its financial, HR and legal departments. She will also work closely with Frank P. Giarratano, SGW’s Senior Partner and Chief Marketing Officer, to develop new business opportunities and promote the company’s unique segmentation marketing programs.

Giarratano recognized Barnes’ expertise and skillsets and was instrumental in her selection as the new President and CEO.

According to Giarratano, “Beverly has been with SGW for over fifteen years and she is a master at understanding client goals and strategically executing successful marketing campaigns. She has extensive expertise in managing a robust roster of clients from the healthcare, pharmaceutical, insurance and higher education industries. Beverly is dedicated to developing trusted relationships and delivering exceptional client experiences.”

Giarratano continues, “Beverly has the same moral and personal values SGW was built upon. She dedicates herself to helping and supporting others and has assumed significant responsibilities to positively impact the lives of those around her. Throughout her life, Beverly has faced significant challenges and found solutions to these obstacles rather than backing away. These innate characteristics are part of her DNA and are recognized and respected by her SGW peers. Beverly has the fundamental qualities and skill sets required to lead SGW into a new era of growth.”

Barnes attended East Orange School District where she developed her love for learning, music and dance. She is thankful for the teachers who instilled in her a desire to excel and to never give up. She is a graduate of Berkeley College and served as President of Phi Beta Lambda, a national organization dedicated to developing America’s future business leaders. Upon graduation, Barnes began her professional career at Prudential. She then took on the position of Administrative Consultant at KPMG where she supervised the day-to-day office operations including overseeing human resources, supporting the company’s diversity initiatives, and managing the company’s offsite locations.

“I’m proud of the professional technology-driven services SGW provides, and I highly value my partnership with Frank, our diverse Board of Directors and our talented team,” said Barnes. “I’m passionate about the strong, long-lasting relationships with our clients that are rooted in respect, honesty, transparency, trust and loyalty. I’m also passionate about our marketing and the results we provide for our clients. My goal as SGW’s President and CEO is to continue a culture committed to building valued marketing partnerships and maintaining SGW’s respected position as one of New Jersey’s most innovative marketing leaders.”

Under Barnes’ guidance and direction, SGW will concentrate on developing mentoring programs for minority college and high school students. The purpose of these programs will be to educate and prepare an underserved population for career opportunities in the marketing, advertising, public relations and communication industries, and improve the diversity in the industry within New Jersey. To learn more about SGW’s reinvention, watch this video.

About SGW Integrated Marketing

SGW’s branding philosophy begins with the creation of video content and the integration of various video assets into multiple communication tactics such as: podcasts; digital banners; web and landing page content; PR media outreach; blogs; social media content; v-mail campaigns; cable/TV commercials; and even traditional media assets like billboards, and print ads. SGW’s video-first approach delivers affordable and highly effective segmentation marketing programs that fully optimize marketing budgets.

The company’s integrated content delivery strategies maximize a brands exposure while effectively and cost-efficiently driving targeted audiences directly to client’s websites or landing pages. SGW is results-driven providing real time measurement, message testing and continually adjusting media budgets to increase engagement. For more information, visit https://www.sgw.com/.