Parsippany Whole Foods Now Open In Waterview Marketplace

PARSIPPANY, NJ — After several years in the works and significant push back from residents, Whole Foods is now open in Parsippany's Waterview Marketplace.

In addition to groceries, Whole Foods will offer a full-service coffee bar, a build-your-own acai bowl station and a self-serve juice bar, and the Market Garden, which the company describes as an "in-store fast casual restaurant featuring artisanal salads, sandwiches and soups with indoor and outdoor seating."

The organic grocery store is open daily from 8 a.m. – 10 p.m.

Five percent of the store's opening day net sales will be donated to the New Jersey Highlands Coalition.

The store was first announced in 2012 to mixed reactions from locals: many residents were excited the upscale grocer was coming to town, while others said the proposed location would negatively impact nearby homes. The company was originally hoping to open in 2015, a date that's long passed as the developer, RD Management, sued the township over zoning requirements.

Eventually the town council denied the project, and RD Management refiled plans for the plaza in mid-2014, omitting townhouses.

It joins Homesense, the Paper Store, Ulta, DSW, Orangetheory, B.Good, MedFirst, and Shakes Shack in the plaza. One location remains unleashed; it's not clear what might go in that spot.