Small Business Saturday 2020: Help Them Stay Afloat In Parsippany

PARSIPPANY, NJ — Small businesses have been the hardest hit by the coronavirus pandemic, making Small Business Saturday in 2020 more vital than ever. This year, the all-local shopping event falls on Nov. 28 including in Parsippany.

Independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in Parsippany are facing unprecedented challenges due to coronavirus-related restrictions and shutdowns.

The list of Small Business Saturday participants continues to grow, despite the pandemic. Here’s some of the businesses that have signed up so far according to the American Express database:

• A2b Indian Restaurant, 3159 Us 46
• Tandoori Flames, 1557 Rt 46
• The Great Wazu Parsippany, 3036 Rt 46
• Paul Miller Subaru, 3469 Us Highway 46
• Business Credentialing Services, 119 Cherry Hill Rd, Ste 210
• Farmplast, 125 E Halsey Rd
• Spice Route Melange, 353 Smith Rd
• Seoul Food, 3047 Rt 46e
• Fusha Sushi Bar, 156 Parsippany Rd
• Greenhill Liquors, 168 Parsippany Rd
• Greenhills Pharmacy, 164 Parsippany Rd
• Drop Cards, 77 E Halsey Rd
• Panda Wok, 184 Parsippany Road
• Paul Mitchell Metro, Drug & Cosmetics Wholesaler
• Bubbakoos Burritos Loc 26,3079 Us Highway 46
• All-Clad Metalcrafters, 5 Wood Hollow Road, 2nd F
• Powder Mill Towing, 299 Littleton Rd
• Spotmeat, 312 B Parsippany Rd
• Tino's Grill, 229 Littleton Rd
• Marino's Restaurant, 305 Parsippany Rd
• Strategy Business, 4 Woodhollow Rd, Ste 1
• Victory Nail & Spa, 359 Smith Rd
• Secure Insight, 100 Lanidex Plaza
• Joy Nail, 315 Parsippany Rd
• Joseph Pizzeria, 180 Parsippany Rd
• Stia Couture, 1055 Parsippany Blvd
• Steve's Auto Repairs, 204 Parsippany Road
• North American Plywood, 777 Jefferson Rd
• Cerbo Lumber & Hardware, 1855 Route 46 East
• Envy Sports Club & Pool, 199 Smith Road
• Shri News, 312 Parsippany Rd
• Giftogram, 77 E Halsey Rd
• Cottage Flowers, 170 Halsey Rd
• Perfect Threading & Waxing, 235 Parsippany Road
• Eagle Auto & Truck Service, 205 Parsippany Rd
• Red Vision Systems, 1055 Parsippany Blvd
• Automotive Diagnostics Services, 261 Parsippany Rd
• Ez Cleaners, 245 Parsippany Rd
• El Rincon Colombiano, 295 Parsippany Rd
• Perfect Auto Care, 175 Parsippany Rd
• Dataworks, 140 Littleton Rd, Ste 105
• Parsippany News & Foods Store, 182 Halsey Rd
• Subzi Mandi Cash & Carry, 251 Littleton Rd
• Trophy King Of Parsippany, 271 Parsipanny Rd
• Media Tree Group, 77 E Halsey Rd
• Align Healing & Therapy, 199 Smith Rd
• The Laundry - Moto, 170 Parsippany Rd
• Mortgage Finance School, 100 Lanidex Plz
• Snellings Law, 2001 Route 46 Waterview P, Plaz
• Wall Landscape Services, 211 Kingston Road
• Ckg Contractors, 177 Parsippany Rd
• Residential Home Funding, 100 Lanidex Plz Ste 140
• Pentagonfit Institute, 90 East Halsey Road Ste 333 #153
• The Learning Experience, 1159 Parsippany Blvd
• Business Environments, 7 Entin Road Suite 201
• Iww&T Law Firm, 600 Parisippany Rd #204
• Microlab, 25 Eastmans Rd
• Canfield Imaging Systems, 4 Wood Hollow Road
• Marmat Novelty, 1055 Parsippany Blvd Ste 506
• Zaphyr Technologies, 160 Littleton Rd Ste 205
• Rps, Garde Rd
• Real Property Lessor, 380 Parsippany Rd
• Crystal Bay Cafe, 300 Lanidex Plaza
• Boonton Electronics, 25 Eastmans Rd
• Sensor Edge, 140 Littleton Rd
• Zollect, 2001 Us Highway 46 310
• Animal Clinic Of Parsippany, 189 Parsippany Rd
• Urelax, 152 Parsippany Rd
• Dia Dent Designs, 150b Parsippany Rd
• Art Dent Studio, 364 Parsippany Rd
• Unify Health Service, 800 Lanidex Plaza, Suite 100
• yepolished, 90 East Halsey Road
• Minarol, 90 E Halsey Rd
• Patriotic Reserve, 90 E Halsey Rd Ste 333 #427
• Visual Marketing & Design, 90 E Halsey Road 105 105
• Chand Palace, 257 Littleton Rd
• Pv Tech, 67 Prospect Rd
• Lake Parsippany General, 171 Kingston Rd
• Cronite Company, 120 E Halsey Rd
• Rps, 8 Wood Hollow Rd Plaza 4
• Tax & Accounting Services, 140 Littleton Rd Ste 105
• Expert Automotive, 20 Ludlow Road
• Nail Passion, 3081 Us Highway 46
• Palermos Pizza, 3045 Route 46
• Annabella's Pizza & Restaurant, 329 Smith Rd
• New Linda Foot Relax Spa Station, 3185 Us-46 Store 17
• Asahi Kasei Asaclean Americas, 1055 Parsippany Blvd Ste405
• Mk Byrne & Co., 1055 Parsippany Blvd Ste 406
• J&B Cleaning Services, 52 Haddon Rd
• Knoll Country Club, 1001 Parsippany Blvd
• Iqvia, 100 Ims Dr

Is the database incomplete? Tell us in the comments or send an email to russ.crespolini@patch.com and we’ll add it to the list.

Temporary closures, capacity restrictions, decreased demand for products and services and delays due to supply-chain issues have led to unprecedented challenges for small-business owners.

But the “Shop Small” movement continues amid these hardships.

“This holiday season looks a little different, but we can still share joy,” American Express, which established Small Business Saturday in 2010, said in a statement. “Shop small and support your favorite small businesses — both in store and online — all holiday season long.”

Sixty-two percent of small businesses in the United States need to see sales income return to the same rate it was pre-pandemic before the end of the year to stay in business, according to American Express.

These businesses, many family-owned, were already fighting for survival against malls, big box stores and online retailers before the pandemic.

“Small businesses have an immeasurable effect on the quality of life in neighborhoods by providing necessary resources and supporting a local ecosystem that includes charitable organizations, schools and churches,” said Caroline Connors, executive director of the Morgan Park Beverly Hills Business Association, an organization that supports small businesses on the South Side of Chicago.

Since 2010, local business supporters have spent more than $100 billion on Small Business Saturday, according to American Express.

A Shop Small Consumer Impact survey from American Express before the pandemic found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affect their local communities.

The survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community, according to American Express. This helps independent shops and restaurants keep their doors open and meet pay for their workers — your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

“With so many small businesses hit hard in 2020, it’s more important than ever to shop locally this holiday season to ensure they are able to continue operating in 2021,” Connors said.

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