Arts & Entertainment
Aimed at Latinos - Cable News Network Fusion Launches Tonight
According to Reuters, 56 percent of Hispanic adults speak primarily Spanish at home, compared with 40 percent who speak primarily English
New Fusion Cable Network
Ever since I started watching TV on Hulu, I pay attention to the new sources that provide TV and news. So question, have you heard of Fusion (http://www.fusion.net)? It's a new Cable U.S. TV network. It's a new English-language channel aimed at younger Latinos. Interesting in that the younger set are no longer speaking Spanish the way the older Latino market does.
According to Reuters, about 56 percent of Hispanic adults speak primarily Spanish at home, compared with 40 percent who speak primarily English. The concept of providing either bilingual or English-language content for the Hispanic market is gaining traction, said Joe Zubizarreta, owner of the Hispanic agency Zubi Advertising, based in Miami.
According to Reuters News - Fusion will start in 20 million homes, a fraction of CNN's 99 million, with a goal of reaching 60 million within five years according to ABC News President Ben Sherwood.
Fusion launches tonight October 28, 2013
Well Fusion launches today October 28, into millions of homes. The Fusion site describes itself as - Fusion is a news, pop culture and satire TV and digital network. Everyday it engages and champions a young, diverse, and inclusive America with a unique mix of smart and irreverent original reporting, lifestyle, and comedic content.
So not sure if this a good or bad thing for the Latino market because as the Reuters article stated - The new channel will also test the market for TV news developed for Hispanics, the fastest growing segment of the U.S. population, but delivered in English rather than Spanish.
I am sure some will love it and the old guard may hate it but the TV producers believe they know what's needed and are spending some huge money to attract this new bilingual market.
You can see and get Fusion Here and read more about marketing to Latino market right here.
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In addition to its on-air presence, Fusion posts nearly all of its content online through its Fusion.net website and is available via on demand content on Apple TV.[27]
On January 10, 2020, Dish Network removed the channel from the lineup. On January 23, 2020, DirecTV and AT&T U-verse both removed the network from their lineup.[43]
On September 2, 2020, Charter Communications (Spectrum) and legacy TWC/BHN systems removed the channel, along with El Rey Network from their channel lineup. It still continued to be in the guide as of October 7, 2020, until it was removed later that month.