Seton Hall Senior Creates iPhone App With 4.5 Billion Downloads

A Seton Hall University senior and co-creator of a mobile app with more than 4.5 million downloads, has been honored by the New Jersey Small Business Development Centers (NJSBDC) with an annual Success Award.

Taseen Peterson, whose company Tap Factory LLC is the creator of the popular Notefuly app, was honored by the New Jersey Small Business Development Centers (NJSBDC) with an annual Success Award. The app has ranked in top three most popular apps in the Apple App Store.

The NJSBDC selected 13 of more than 100 small businesses that it has worked with over the past year for Success Awards based on the winners’ commitment, passion and success working with the NJSBDC.

Peterson, with his partners Mark Peterson and Cameron Smith, has worked during the past year with the NJSBD’s E-Business Program, located at the statewide headquarters in Newark. Peterson is a student at the Stillman School of Business at Seton Hall.

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“Taseen and his partners are well on their way to achieving their dream of becoming one of the world’s premier boutique app developers,” Sunny Kancherla, the NJSBDC’s statewide director of E-Business and E-Learning, said.

Regarding his experience with the NJSBDC, Peterson is similarly enthusiastic.

“Sunny has been a role model, advocate, great friend and major source of encouragement in our successes,” Peterson said. “He helped to bring to our attention priorities, deadlines and opportunities that we may have missed if not for his willingness to see local startups succeed.”

Peterson is a rising star on the national tech scene. Last March, his company’s application won the national Student Startup Madness collegiate competition at SXSW (South by South West) in Austin, Texas, and was featured in Inc. magazine.

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In addition, Peterson was a winner in the 2013 Seton Hall University Pirates Pitch business idea/business startup competition. The competition provides a forum for all Seton Hall University students to compete for $10,000 in prizes and business services.

“Tap Factory is very honored to have received a Success Award from the NJSBDC,” Peterson said. “For a startup business like ours to succeed today, you have to utilize all the resources at your disposal,” he added.

“Seton Hall University’s Center for Entrepreneurial Studies has also been extremely helpful to us, providing mentoring and other resources that have helped us to expand Notefuly and our other projects.”

About Seton Hall University

One of the country’s leading Catholic universities, Seton Hall University has been a catalyst for leadership — developing students in mind, heart and spirit — since 1856.

Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, US News & World Report and Bloomberg BusinessWeek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and caring global citizens.

The University’s attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car to New York City, offering a wealth of employment, internship, cultural and entertainment opportunities.

The university’s nationally recognized School of Law is prominently located in downtown Newark. For more information, click here.

Information and photo courtesy of Margaret McCorry.

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