Kids & Family
Hillsdale Resident Jerry Pinkus Named Co-President of 'Tomorrows Children's Fund'
Vivian DiPietro, from Paramus, and Jerry Pinkus, from Hillsdale, were elected co-presidents of the nonprofit charitable organization.

Vivian DiPietro and Jerry Pinkus were elected co-presidents of Tomorrows Children’s Fund (TCF) at the organization’s Board of Directors meeting in September.
TCF is a nonprofit charitable organization that provides a wide range of support services to children facing cancer or serious blood disorders and their families. Based at the Hackensack University Medical Center, TCF provides a warm, healthy and loving environment for children in treatment and a full scope of services to relieve families’ financial and psychological stress.
“TCF is an outstanding, one-of-a-kind organization that has raised millions of dollars to help make a difference in the lives of so many children undergoing cancer treatment,” say DiPietro and Pinkus, both longtime residents of Bergen County. “Thanks to the generosity of TCF’s supporters and donors, we have been able to help a great number of families throughout the region. In numerous ways TCF is helping lead the way in New Jersey’s fight for its stricken kids and their parents. Our goal is to continue the growth of TCF and to create awareness throughout our local communities of the extraordinary work being done on behalf of these children and their families. We hope to continue to encourage the community to get involved in helping these very courageous children.”
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DiPietro is a resident of Paramus and was raised in Bergenfield. For the past 30 years, she has been the co-owner of First Impression, a promotional products company. She began her career at McCann-Erickson, a global advertising agency. DiPietro has raised two children, Viki and Chuck, in Paramus, and is now a grandmother to four. She has been actively involved in children’s causes and has served on TCF’s Board of Directors for more than 20 years. DiPietro has also served on the Board of Directors for the Colleen Giblin Foundation, which supports children’s neurological and cancer research.
Pinkus is a resident of Hillsdale and was raised in Teaneck. He has been the owner and operator of The Store restaurant in Harrington Park since 1975, after working in his family’s restaurant business, The Steak Pit, in Paramus. In 1983, he became team photographer for the New York Giants, a position he still holds today. He has served on TCF’s Board of Directors since 1987, when George Martin, former co-captain of the NY Giants, Super Bowl XXI champion, and honorary president of TCF, invited Pinkus to become involved with the organization. Pinkus has been instrumental in generating NFL participation in TCF fundraising activities, including creation of a portrait series of the 1986 Super Bowl Champion players. Pinkus’ son Evan is also a team photographer for the NY Giants and runs The Store with him. Pinkus has two grandchildren. His wife of 45 years, Anita Blum Pinkus, succumbed to breast cancer in 2012.
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DiPietro’s and Pinkus’ commitment to supporting TCF families has been steadfast and enduring. “TCF’s philosophy of taking care of the child and family is vital to our mission of allowing each child to live a quality life during treatment and to enjoy brighter tomorrows after they are cured,” they say.
About TCF
TCF is a non-profit 501c3 charity that was founded by parents of children diagnosed with cancer. TCF’s mission is to comfort and provide essential services to help families get through the ravages of cancer and serious blood disorders, as it has for over the course of 30+ years for more than 6,000 patients and families in New Jersey. TCF uses its funds to help pay for necessities for its families, such as supermarket gift cards, mortgage and utility bills, transportation to and from treatment and much more. (http://www.tcfkid.org/)
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