Goldfish Swim School - Wyckoff Receives School of the Year Award

Wyckoff, NJ – Goldfish Swim School Franchising, LLC, the premier learn-to-swim franchise concept, recently announced the winners of seven awards recognizing outstanding Goldfish Swim School locations across the United States and Canada at its highly anticipated annual conference, We Are Goldfish. Local entrepreneurs Jennifer and Tim Casper of Goldfish Swim School - Wyckoff were honored with the School of the Year Award.

With five core values – Creating a Golden Experience, Providing Wow! Customer Experience, Treating People with Integrity, Compassion & Trust, Meeting & Exceeding Expectations so you see Extraordinary Results, and Making a Big Deal out of Life’s Accomplishments by Remembering to Celebrate - solidifying the foundation of the Goldfish Swim School franchise, the brand looks to franchisees to incorporate these guiding principles into the daily operations of their swim schools, as well as in their communities. The Franchise Support Team awarded five Goldfish Swim School teams that best represented and encompassed each individual core value. Awards were also given to “School of the Year” and “Rookie of the Year” schools that exemplify all core values, as well as milestone schools that have been open for five and 10 years.

School of the Year recognizes the swim school that embodies all five core values of Goldfish Swim School: Golden Experience, Wow! Customer Experience, Integrity, Compassion & Trust, Extraordinary Results, and Celebrate. CEO and Co-Founder of Goldfish Swim School, Chris McCuiston states, “Jennifer and Tim live and breathe the Goldfish Swim School core values and promise. In the short four years that the Wyckoff school has been opened, the team has built meaningful relationships within their community, certified hundreds of lifeguards and most importantly, taught thousands of children to be safer in and around the water while making the experience Golden. From collaboration efforts with other local schools to their incredible fundraising efforts for Float It Forward and genuinely working to make to the system stronger as a whole, the Wyckoff school is a prime example of what Goldfish Swim School is all about.”

The awards ceremony took place at the close of the two-day conference, which celebrated Goldfish Swim School’s tenth year in franchising and featured executive keynote presentations, workshops, and roundtable discussions aimed at sharing best practices and helping franchisees prepare for an exciting year ahead. The Goldfish Swim School – Wyckoff team left with valuable insight into new and improved tools and resources to help them in continuing to provide Wow! Customer Service throughout the local community.

Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching more than 138,000 children each week how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

At last year’s conference, Goldfish Swim School announced its official partnership with the USA Swimming Foundation, committing to raise $1 million for the organization by 2024. Since then, the brand has donated more than $200,000 through its award-winning ‘Float It Forward’ fundraising campaign. During the two-day conference alone, nearly $20,000 was raised by Free Press marathon runners, silent auctions and t-shirt sales. The entire franchise network is fully dedicated to spreading awareness on the importance of water safety through this commitment, as well as through the support of Brand Ambassador Ryan Murphy, the recent launch of Goldfish RX - a program that provides resources to local pediatricians to support the updated American Academy of Pediatrics guidelines on drowning prevention, and by providing free W.A.T.E.R Safety presentations to communities nationwide.

For more information on Goldfish Swim School, please visit https://www.goldfishswimschool.com/.

About Goldfish Swim School

Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Goldfish currently teaches more than 138,000 students per week to swim and be safer in and around the water. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its 2019 Franchise 500 ranking and Inc. Magazine’s 2019 Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with 94 schools open, and an additional 100+ in development in more than 34 states and Canada.

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