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Neighbor News

Local Mom launches first and only baby swaddle of its kind

The Mookabee Swaddle - endorsed by doctors, recommended by sleep consultants, backed by science.

PRESS RELEASE - FOR IMMEDIATE RELEASE

CONTACT: Jessica Jackson, Co-Founder

COMPANY: Mookabee Swaddle

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LOCAL MOM LAUNCHES THE FRIST AND ONLY SWADDLE TO INCORPORATE A PARENT’S SCENT TO PROMOTE BETTER SLEEP AND BONDING!

The Mookabee Swaddle - endorsed by doctors, recommended by sleep consultants, backed by science.

Wyckoff, NJ. May 21, 2021 While swaddling is a time-honored technique for calming fussy babies and keeping them warm while they sleep, research also shows that when a baby smells their mom or dad, cortisol levels are lowered which leads to hours of anxiety-reducing comfort.

“When my youngest daughter was born, she would only sleep if close to me. I soon realized it was my scent that calmed her” says Jessica Jackson, Mookabee creator. “After much research and consulting with members of the medical community, The Mookabee Swaddle was born.”

The Mookabee Swaddle is the only swaddle designed to safely help your baby fall asleep faster and stay asleep longer using the proven soothing benefits of a parent’s scent. The secret is in the Mookabee's scent absorbing Soothe-Swatch which absorbs a parent's scent- then safely snaps into the swaddle base, so baby can smell mom or dad without anything loose in the crib. In addition, the Mookabee Swaddle is the only swaddle that grows with your child by transitioning to a lovey.

Leading doctors and sleep consultants agree on the benefits of the Mookabee Swaddle. “The Mookabee is revolutionary! I recommend it to all my clients because it safely uses a parent's scent to help their baby self soothe.” Says Ali Lazar, Child Sleep Consultant, Good Night Sleep Site. And Dr. Kathleen F. McCue DNP, CRNP, IBCLC, says “My job is to make sure parents know the importance of safe sleep. I love how the Mookabee Swaddle safely incorporates the proven benefits of swaddling with mom or dad's scent to encourage better sleep habits, without the risk of anything harmful in the crib.”

The Mookabee Swaddle not only helps baby sleep, but it also has a positive social impact. A staggering 800+ women a day die from complications related to pregnancy or childbirth due to a lack of essential care. That’s 303,000 maternal deaths every year. Through the Mookabee Cares program, The Mookabee Swaddle donates 10% of all profits to Savings Mothers, a nonprofit dedicated to improving maternal health worldwide.

The Mookabee Swaddle is available on Mookabee’s website (mookabeeswaddle.com) and Amazon and starts at $39.99.

About The Mookabee Swaddle

Founded in 2016, The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers – an organization dedicated to improving maternal health worldwide.

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