Empress Akua’s “It’s Cold Out There” Achieves Video Milestone

Empress Akua’s “It’s Cold Out There” Achieves Video MilestoneFOR IMMEDIATE RELEASE September 18, 2017 – The recently-released, official music video for Empress Akua’s popular song, It’s Cold Out There, has achieved a viewership milestone on YouTube. Launched on the Issachar Muzik YouTube channel, the video has surpassed 25,000 views and is now steadily climbing to the 30,000 mark. The video’s success comes after the song’s audio version, which was released in March 2017, gained popularity with tens of thousands of views, also on the Issachar YouTube channel. The official video has also been launched on the Reggaeville YouTube channel, where it has been viewed over 10,000 times, after its worldwide release in mid-July. In addition to the video’s success, the song has also been featuring prominently on several download and streaming sites, including Deezer. The song is produced by Chris Records and Issachar Music, distributed by Tuff Gong International in Kingston Jamaica, and marketed by Blaza Publicity. “I feel so blessed and I am profoundly grateful to be releasing this new single and video for my fans and to be working with a company with a historic legacy such as Tuff Gong," said Empress Akua in relation to the video’s launch. Empress Akua is credited with directing the video, along with Zarian Hadley. The visuals include shots of everyday life and people facing struggles with seemingly no one to turn to. Akua is also pictured, giving encouragement and advice through the song’s conscious lyrics, as well as showing off her melodic vocals. Featuring a slow-grooving reggae rhythm, the lyrics of It’s Cold Out There highlights the loneliness faced by people who are going through problems and how important it is to find ways to cope and give thanks for being alive. Response to the video has been positive from viewers so far, with many giving it a thumbs-up. “3 days now I have to hear this song... even before bed again. Thank you for sharing,” said viewer, Skai Rain Cole. A Los Angeles native, Empress Akua was introduced to reggae music at a tender age. She writes and arranges all her songs and has been in the music business for well over a decade. The soulful singer spent many years touring as a backup vocalist for some of music’s biggest stars across the genres of reggae, R&B and hip hop. Artists she has provided backup vocals for include Shaggy, Sean Paul, Jimmy Cliff, Black Eyed Peas, and Outkast. She has also toured extensively across the United States as a solo act and appeared as a guest artist on numerous shows. The continued success of the song and video for It’s Cold Out There comes as Empress Akua seeks to continue spreading a message of positivity through her unique musical talent.