Farm-to-Table Delivery Startup 'Good Eggs' Shuts Down Brooklyn Operations

The popular farm-to-table delivery service Good Eggs announced on Wednesday that it will no longer be serving Los Angeles, New Orleans or Brooklyn.

In a statement posted to the Good Eggs blog, the company’s CEO writes:

Today we realize that in order to continue innovating in San Francisco, our original market, in order to continue figuring out all the complexity that is required to achieve our mission, we cannot productively maintain operations in other cities.

With a heavy heart I’m announcing that effective Friday, we will be closing our operations in Los Angeles, Brooklyn and New Orleans and reducing staff at our San Francisco HQ. We will be accepting our last orders in LA, New York City and New Orleans today. This is the hardest decision I’ve had to make in my career, but I know it is right for our company and our mission.

Good Eggs’ CEO says the abrupt termination of services likely has to do with the company’s ”mistake” of “growing too quickly, to multiple cities, before fully figuring out the challenges of building an entirely new food supply chain.”

The startup’s Brooklyn branch has been operating out of a warehouse in Williamsburg since 2013.

As part of its downsizing, Good Eggs is reportedly laying off nearly 140 employees — many of them presumably in the Brooklyn area.

“We spoke this morning to those employees who will be leaving us,” says the company’s CEO. “We will help them as much as possible to transition to new opportunities.”

Good Eggs advertises its food items, which are available on its website for easy ordering and delivery, as ”almost always locally sourced and direct from the grower or foodmaker.”

Photo courtesy of Good Eggs NYC.