Mark Cohen, BCG Securities, on SEO Tips for Your Website

Search engine optimization (SEO) is an important aspect when it comes to how much visibility your company’s website receives. Far too many companies do not understand the importance of SEO and how much it affects the strength of their websites and the traffic those sites receive. There are many simple SEO tips you can use to improve your website; if you feel like it is all above your understanding, see if you can find a tech or marketing person in your company who can make these edits or consider hiring an SEO freelancer to do the work for your website. Here are some quick tips to improve the SEO for your company’s website.

Decide on your keywords

In order to successfully position your website to rank highly in the results for related keywords, such as terms associated with your industry, you need to be clear on what keywords you’ll be using on your website. For best practices, settle on one main keyword, such as your company’s name, and then create a couple of secondary keywords that include words related to your industry.

Make your site user-friendly

To a certain degree, search engines take into account how long users stay on your site, how many pages they visit, the bounce rate, and other information like that. To make sure users are staying on your site, create a site that is highly user-friendly. Is your site easy to navigate? What’s the most common information people are looking for? Is it easy to find?

Optimize your images

Too often, company websites feature high-quality images that slow down the load speed of the pages. Search engines often take the page load speed into account for where a site show appear in rankings. While too large images are not the only factors affecting page load speeds, they’re often a major issue. Take the time to compress website images to a size that’s easier to load but still retains the quality.

Create a strong link structure

In order to improve your company website’s SEO, you’ll want to create a strong link structure throughout the site. To create this link structure, you’ll need to link out to other pages and sites from your company website. A common practice is to link to social profiles affiliated with your company, such as a LinkedIn and Twitter account. When publishing content to your site, you can also link to strong sites to back up claims and information you share, which can help boost your site’s ranking.

Generate content

A fantastic way to improve your company website’s SEO is through generating consistent, original content. Search engines like to see original posts regularly published to sites; it shows that those sites are active. Utilize your keywords in these posts and make them relevant to your industry, but also something many people can understand and find informative. You can generate content in many forms, from blog posts to videos to infographics.

Regularly update your site

Finally, once you make these changes to your site’s SEO, remember to regularly update the site. SEO constantly changes and there are always new practices and tweaks you can implement, whether in redesigning your site or simple technical changes that make it run just a little more smoothly. Stay up-to-date with SEO changes and then apply these to your site as you see fit.

About the Author

Mark Cohen is a financial professional who has previously worked at BCG Securities and Metlife. Mark has extensive experience working as a financial advisor and enjoys being able to help others successfully manage their personal finances. He feels that working in finance provides a challenging environment where there are constant developments and changes. Mark Cohen has enjoyed great success in his career and achieved much at the various companies he's worked at, including building a talented team of investors, being recognized in the top one percent of financial advisors in the country, and being recognized in the top 20 of advisors throughout the country.