Mark Cohen, BCG Securities, on Why Your Business Needs a Blog

Any business, regardless of your industry, can benefit from starting a blog. It doesn’t take much to add a blog to most company websites or you can opt to create a blog through another platform besides a website, such as Medium, LinkedIn, or some other social site. Learn what form would reach your target audience the most effectively and then work on getting your content in front of potential customers. You might feel like blogging takes too much time or isn’t necessary, but consumers appreciate blogs and it’s a great way to establish your brand. Show that your company is an expert in the field and make what you do accessible to consumers.

Establishes your expertise

One of the best benefits you’ll receive from starting a blog for your business is that it helps establish your expertise in your industry. Current and potential clients want to feel assured that you know what you’re doing and have the experience they’re looking for. By sharing your knowledge, you gain the confidence of consumers. Creating and maintaining a blog also helps solidify your brand. Create a brand that shows you’re knowledgeable and can help clients with their goals.

Connects you with consumers

A strong online presence means you have the perfect opportunity to connect with consumers through your website or social media profiles. Maintaining a regular blog helps connect you with clients and makes it easier for them to contact you or learn more about what your company does. A blog gives you the opportunity to share important and relevant information that can help improve your relationship with clients.

Generates new business

Another major perk of a blog is that it has huge potential to generate new business for you. A website is a wonderful tool when it comes to new leads or encouraging consumers to contact your business. A blog on your website, or even on another social profile, helps keep your brand visible and relevant. Consumers can find your business when they’re looking for your services or product and a blog creates a concrete brand. A well-maintained blog could be the difference between a potential client choosing you over your competitor.

Provides useful information

Ultimately, consumers will be more inclined to prefer your brand if they feel that your blog is providing them with useful information. Even if blog posts are not incredibly specific to what your company does, providing helpful information makes your business appear favorably. Do some research to see what topics in your industry are the most confusing or frequently asked about for consumers and then write posts around those points.

About the Author

Mark Cohen is a financial professional who has previously worked at BCG Securities and Metlife. Mark has extensive experience working as a financial advisor and enjoys being able to help others successfully manage their personal finances. He feels that working in finance provides a challenging environment where there are constant developments and changes. Mark Cohen has enjoyed great success in his career and achieved much at the various companies he's worked at, including building a talented team of investors, being recognized in the top one percent of financial advisors in the country, and being recognized in the top 20 of advisors throughout the country.