Mark Cohen, Metlife, on Better Marketing Your Company

As competition between businesses becomes more fierce, it’s important for the marketing budget of a business to be used as efficiently as possible. Every dollar and hour that’s being spent on marketing is precious. Here are five ways that a business can better market their company.

Create a great marketing plan

Obviously, the first step is to create a marketing strategy that’s well thought out. This process might include sending off emails to a list, posting videos on social media, or running paid advertisements. These actions should be congruent with both short-term and long-term business goals. It helps to create a calendar that keeps track of each campaign that’s going to be rolled out.

Picking the right channels

The marketing channels that a business uses will depend on their target market. If a business sells to an older population, they may choose to focus on Facebook and email campaigns. The marketing budget of a business should always be considered when choosing each marketing medium. There are many channels to choose from:
– Email
– Content marketing
– Events
– Speaking opportunities
– Influencer marketing
– Social media marketing
– Webinars

Utilize automation

Technology in the marketing space has created much easier ways to manage each marketing campaign. These tools allow a marketer to automate tasks such as social media posts or email blasts. A number of tools are hugely customizable, which helps make clients not feel like they are being spoken to by some kind of robot. Of course, when using automation, content should still be engaging. Software such as Sprout Social or Hootsuite are popular solutions.

Analyzing data

With each marketing plan, there’s always trial and error involved. Utilizing the data that is generated from each campaign will help a business make decisions on what’s working and campaigns that they should quit. When working with groups, it’s best to break them up according to shopping habits and demographics. Analyzing data that’s relevant allows a business to make decent use of its time.

Use customer feedback

Sending out a quick survey to customers is an excellent way to see how they feel about products or services. A business won’t know unless they ask. Other ways to receive customer feedback is by obtaining customer reviews or asking them in person. Clear communication and engagement are building blocks that will help create trust with customers.

About the Author

Mark Cohen is a financial professional who has previously worked at BCG Securities and Metlife. Mark has extensive experience working as a financial advisor and enjoys being able to help others successfully manage their personal finances. He feels that working in finance provides a challenging environment where there are constant developments and changes. Mark Cohen has enjoyed great success in his career and achieved much at the various companies he's worked at, including building a talented team of investors, being recognized in the top one percent of financial advisors in the country, and being recognized in the top 20 of advisors throughout the country.