Taylor Swift Visits 'Reputation' Pop-Up Store In NYC

TRIBECA, NY — Hundreds of fans crowded the streets of Downtown Manhattan on Sunday to greet Taylor Swift at the debut of the singer's pop-up store in NYC.

The store, located at 11 Fulton Street in the South Street Seaport District, is timed with the release of Swift's latest album, "Reputation," which was released last week. AT&T is hosting the pop-up store, filled withs lots of Swiftian gear and photo-ops, as part of its partnership with Swift to provide customers with behind-the-scenes access to her new album.

Swift stopped by the pop-up store on Sunday, where she took dozens of selfies with adoring (and screaming) fans.

You can watch Swift, and her fans, crowd the cobblestone streets of South Street Seaport here:

The album, Swift's sixth, has quickly shattered many of Swift's own records. The album, released on Friday at midnight, is already on track to be the best-selling album of the year.

The pop-up store will remain open through Thursday. Her online store is currently selling Taylor merch like a snake ring for $60 or a black sweatshirt for $75.

Image credit: Evan Agostini / Invision / AP