Internet Marketing Services: Video

Business Video Marketing Online

by Roselle Ignacio

It's been said that 2017 is the year of video marketing. Google says that, one-third of internet activity is spent watching videos, and 45% of people watch more than an hour of online videos each day.

Now, more than ever, businesses are posting more videos on sites like YouTube, Vimeo and Dailymotion to reach a wider audience.

Are videos part of your internet marketing plan? If video isn't a part of your marketing strategy, you're missing out on a big opportunity that increases your reach and engage your would-be customers.

The most well-known video site of course, is YouTube -- although there are other trendy video sites as well. Plenty of other well-known places, like Facebook, Twitter, and Instagram, make videos their prime objective too. Online videos gives you a way to be fresh in the minds of your potential customers.

Internet Video marketing accomplishes all the perks that traditional marketing does, but it amplifies the effects.

That's because humans are visual creatures and we can't help but be drawn to moving images, whether it's cute animal videos or a slideshow presentation that previews your products and services.

If you're not already using videos to promote your business -- not to worry, all is not lost. All you need to do is implement online video marketing today ...

Here's a <span class="bold"> sneak peek preview </span> of an Online Video Marketing strategy many of our clients enjoy:

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Boosts the reach of your company:
One of the most effective ways to increase your customer base is to help more folks find out about who you are and what it is that you do. Instead of getting ignored, ideally, you want to be the obvious choice for a potential customer or client. With online videos, you easily convey what your core values are. By publishing entertaining and enlightening videos that inform people about your company, it enhances reach of your business, promoting a positive brand image.

Increased Visibility Online:
The more places your potential customers can find out about you, the better your chances of converting them into paying customers. Once you have identified and established your brand, you need to get the word out. Continuing to spread the word makes the difference between a business that gets noticed and a business that gets chosen over its competitors. We'll distribute your videos on all the major online video sites so your company is prominent on YouTube, Vimeo, Dailymotion, Periscope, and more!

Increased Customer Rapport:
Some of the most effective video creators (think Dollar Shave Club) have reached audiences by being unique, but that doesn't mean you have to come up with a clever marketing tactic to be effective. Your video marketing campaign shows is an effective way to put a face, and personality, to your business name.

Boost Social Media Engagement:
Video continues to take a larger and larger share of social media content. For example, did you know YouTube isn't the only place where people go to watch videos? There's Facebook videos, Facebook Live, Twitter, Periscope, and Instagram Live,-- and that's just to name a few. This new focus on video on social means online videos are now the most shared content on social media. Facebook places a higher priority on video content because they know that's what users want. We like to share content that will entertain our friends and move them, and video has a better chance of doing that. More than links, images, or plain text, video has the best chance of getting shared by your customers and potential customers.

Helps Build Trust and Customer Loyalty:
Marketing is about showing potential customers that you understand their concerns and can solve their problems. The best way to build a relationship is through face to face interaction, but this just isn't realistic for growing a business. Thankfully, you can capture that sentiment in the form of video content. Even better, it's available 24/7. Video marketing can help your business by building long term relationships with clients before you ever meet them. When customers see you, your team, or your product in videos, they gain more confidence in your brand. Trust is essential for every small business, and video marketing can be there when you physically can't.

Improve Search Engine Ranking:
We're very drawn to video and we'll stick around longer on a website than we normally would, just to see how it plays out. Not only is this great for customer engagement and conversion, it's also good for how search engines (namely Google) rank your site. Google looks at the time spent on your site to determine whether you're providing visitors with what they're looking for when they search for a particular term or phrase. When they hang out on your site watching a video, Google (correctly) interprets that as you providing the valuable information a visitor wants. This helps you move up in search result rankings, sending more traffic to your business.

Enhances Your Mobile Marketing:
According to YouTube, over half of video content is viewed on mobile devices. Implementing an online video marketing campaign for people on the go is ideal because mobile users who watch videos about your company have more buying intent. For example, a potential customer who Googles you in their car is more likely to take a buying action after they watch a video of yours, as opposed to if they watched your video in their living room.

Conveys Information More Effectively: When you're trying to find out more about a product or service, you want the details quickly, in an easy-to-process presentation. Video is an excellent way to communicate with your potential customers what they need to know about your business, products and services. In just a few seconds, you can grab their attention, explain what your business is about and why they should buy now. Can you do that it in writing? Sure, but you can do it faster and more memorably in a quick video.

Increased retention with whiteboard animation:
If you do not currently have videos, we'll create them for you. Our whiteboard animations are most suitable for illustrating what your company offers to your customers. Customers aren't expecting movie-production quality from their online videos. As a matter of fact, they prefer simple clips that do a solid job of explaining a product or service rather than a polished, high-budget production that doesn't tell them much. Studies show that no other form of video gets the most views or converts more than whiteboard animation.
Using whiteboard animation videos in your online video marketing campaign helps you captivate your audience and allows you to accomplish quite a bit in a shorter period of time, bringing more visitors to your site and priming them for purchase.

Excellent Return on Investment (ROI):.
Video marketing can lead to significant financial payoff. By adding videos to your webpages, you can increase sales (as much as 80% according to some studies).

These 10 bullet points are just some of the many, many pieces of the puzzle that is Online Video Marketing. But no matter where you are in your business story, our team of Online video experts can help you from start to finish.

Video content continues to grow, and it shows no sign of slowing down, so get started with your first video today ...

To get started, get your FREE website marketing audit and competitor analysis-- click here!