New East Village Target Will Cater to Its Young, Modern Demographic

Downtowners will finally be able to stop saying "it's such a schlep to Target." The department store is diving head first into the East Village market, with a new store in a fresh, modern building expected to open in 2018. Target released new details about its newest Manhattan venture Thursday, detailing the products the "flexible-format" store will carry:

· An assortment of men’s and women’s apparel and accessories
· Home items dedicated to refreshing small living spaces, as well as urban apartment and condo essentials
· Food selections, including grab-and-go items spanning sandwiches, salads, beverages, snacks, and more
· Health, personal care and beauty products including a multicultural assortment
· Portable technology products and accessories
· Services include Target Mobile and Order Pickup Flexible-format stores are a priority for Target and guests have responded well to having these customized stores available in areas where they previously couldn’t have been opened before.

"We want to make it easier for guests in New York to shop at Target, so we're focused on flexible-format store growth in Manhattan," said Mark Schindele, senior vice president, Properties, Target. "We're thrilled to be partnering with Extell Development for this terrific location just below Stuyvesant Town, and we can’t wait to be part of the East Village neighborhood."

The new Target will live in the first two floors of a new planned residential building at 500 East 14th St. between avenues A and B. The store will be approximately 27,000 square feet on two-levels, with 9,500 square feet on the street level and 17,700 on the lower level, according to a Target press release. The building will be seven stories tall, according to the Department of Buildings.

In 2014, the whole site was demolished to make way for a new building which will be developed by Extell, with whom Target signed a 30-year lease, according to the Real Deal.

Image rendering courtesy of Target