Overheard NY Launches 'Millennial-Inspired' Newspaper

UNION SQUARE, NY — The popular Instagram account Overheard New York is launching a two-day newspaper stand in Union Square Thursday morning for the city's kombucha-swilling, oat milk loving millennials.

The social media account, with iterations from Los Angeles to London that take submissions of random overheard tidbits to post to its millions of followers, will be handing out a "millennial-inspired" newspaper Thursday and Friday in Union Square.

"The Overheard Post, New York Edition" will feature "all of the best, and hilariously worst, of New York culture," according to a news release. Giveaways from Le Labo, La Colombe, PLUS Products, and HigherDose will also be at the newsstand.

The paper's verticals aren't what you'll typically see in local print papers in Union Square, where local papers covering New York City news Metro and amNewYork, the latter recently bought by Schneps Media, are still handed out daily for free to straphangers on their commute.

Overheard's sections include a millennial weather report — "cloudy with a chance of seeing three people become engaged" — horoscopes, and subway chronicles.

The print edition arrives to the Big Apple after the media brand launched a Los Angeles version this spring.

Overheard isn't the only digital brands launching old school pop-ups. The digital news behemoth BuzzFeed released a one-day-only newspaper earlier this year.

You can pick up a copy of The Overheard Post at 20 Union Square West 8 a.m. to 8 p.m. Thursday and Friday, or at Moxy Hotels, Bonberi, Freehold Brooklyn and The Wing throughout the month.

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** Our “millennial newsstand” opens in Union Square tomorrow from 8am-8pm. Free coffee, oat milk draft lattes and kombucha. West Village. Overheard by @bernstein (on Twitter) #StreetMusic #overheardnewyork
A post shared by Overheard New York (@overheardnewyork) on Oct 16, 2019 at 2:22pm PDT

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** We are launching our newspaper, The Overheard Post, this Thursday. Our newstand is popping up in Union Square at 8AM. Everything is free. Details tomorrow. Upper West Side. Overheard by Anonymous #StarterPack #overheardnewyork
A post shared by Overheard New York (@overheardnewyork) on Oct 15, 2019 at 6:36am PDT

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** We are launching our newspaper, The Overheard Post, this Thursday. Our newstand is popping up in Union Square from 8-8. Free coffee. Free oat milk draft lattes. Free kombucha. Free hashtag content. More details tomorrow. The Vig Bar. Nolita. Overheard by @kklech #InebriatedAffirmations #overheardnewyork
A post shared by Overheard New York (@overheardnewyork) on Oct 15, 2019 at 12:59pm PDT