Smith Haven Mall Goes More Than Pink with Susan G. Komen

Smith Haven Mall today announced the second year of a national engagement with Susan G. Komen®, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*. More than 180 participating Simon Malls, The Mills® and Simon Premium Outlets® nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October.

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, Senior Vice President of Field Marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

“We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen President and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

Visitors to Smith Haven Mall will notice the pink theme carried out with elements in place at Simon Guest Services and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories.

As part of the More Than Pink initiative, the center will host the Smith Haven Mall More Than Pink Health & Wellness Expo on Saturday, October 22 from 12 to 6 p.m. in Center Court. During the event, guests can obtain healthy living tips and expert insight from demonstrators including Affinity Health Plan, Balanced Life Matters, ClearCaptions, Juice Plus+/Tower Garden, Nesconset Center for Nursing & Rehab, New York Life, Rite Aid Pharmacy, Rodan + Fields/doTerra Wellness, ShopRite of Hauppauge, Spa Belle Mead/Suffolk Plastic Surgeons and Total Life Changes.

Other planned activities include:

Discount Card Program: Discount Cards providing exclusive savings of 15% or 25% off one item at select Smith Haven Mall stores will be offered to guests who donate $10 or more to the Susan G.Komen Foundation. Donations will be accepted at Simon Guest Services located in Center Court.

Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a free photo selfie station during the month of October. All will be encouraged to upload to social media incorporating the hashtag #morethanpink.

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.