Seasonal & Holidays

Domino's 'Exploited' NYE Revelers With $30 Pies, De Blasio Says

The New York Post initially reported that a Times Square Domino's franchise was selling pizzas to revelers locked in pens for $30.

Mayor Bill de Blasio accused Domino's of exploiting people camped out in Times Square to see the ball drop.
Mayor Bill de Blasio accused Domino's of exploiting people camped out in Times Square to see the ball drop. (Getty Images)

MIDTOWN MANHATTAN, NY — New York City Mayor Bill de Blasio tore into Domino's, accusing the pizza chain of exploiting New Year's Eve revelers camped out in Times Square by selling them $30 pies.

The mayor sarcastically tweeted Wednesday that he thought the inflated pizza prices were "classy."

"To the thousands who came to Times Square last night to ring in 2020, I’m sorry this corporate chain exploited you — stick it to them by patronizing one of our fantastic LOCAL pizzerias," de Blasio tweeted.

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A Domino's spokesman fired back at the mayor in a statement shared with Patch.

"Every store in NYC is owned by a local resident. Every employee is a local New York resident. Those stores provide jobs to thousands of his fellow citizens. With his comments, the mayor is suggesting that New Yorkers who own or work at a franchise are 'lesser than' those who don’t. Perhaps that suggests he doesn’t really care about all the people in his city?" Domino's spokesman Tim McIntyre said.

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The tweet was a response to a New York Post article about a Domino's deliveryman who was sent to Times Square to hawk $30 pies. The chain normally charges about $15 for plain or one-topping pizzas. Deliveryman Ratan Banik told the Post that he was "very busy" on Tuesday, trekking back and forth between the Midtown Domino's location and Times Square.

Revelers, some who waited in Times Square for more than 10 hours to get a good spot for the ball drop, didn't seem to mind the markup. Many people who bought the $30 pies told the Post that pizza was well worth the price, with some even saying that they would splurge for a second pie.

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