Giant Illuminated Toys Light Up Fifth Avenue For The Holidays

MIDTOWN – Fifth Avenue has launched a new campaign to bring holiday toys and lights to a new level.

"Make It Bright" includes 10 installation of illuminated toys located across the avenue that are designed to help New Yorkers and visitor get into the holiday spirit. Each sculpture has a unique QR code that visitors can scan to read a story about the toy.

The free installation are located along Fifth Avenue from 50th Street to 59th Street, ending in a decorated Pulitzer Fountain in Manhattan's Grand Army Plaza.

The lights officially turned on last Wednesday and will remain illuminated from 4 p.m. to 10 p.m. daily through Jan. 6. The Pulitzer Fountain will be illuminated all day and night.

The toy designs include a New York City taxi, a giant teddy bear and a life-size dreidel. They vary in size, ranging from five to eight feet tall.

"The holidays may look a little different this year for many, but Fifth Avenue will still be the place to be in New York City," said Jerome Barth, president of the Fifth Avenue Association, in a prepared statement. "These toy displays will provide a sense of joy and nostalgia for visitors of the Avenue, whether they are here holiday shopping, grabbing a bit outdoors or simply taking in the iconic storefront windows."