'Hopeless' Knicks Ad Campaign To Be Pulled From Subway

MIDTOWN MANHATTAN, NY — An advertising campaign that labeled the New York Knicks as hopeless will be remove from the 42nd Street Shuttle after a complaint from the hopeless team's hopeless owner, according to multiple reports.

Knicks owner James Dolan convinced media mogul Rupert Murdoch to pull an ad campaign for Fox Sports 1 which included phrases such as "Nothing Will Change Until Dolan Sells the Team,” the New York Times reported. Dolan, the son of billionaire Cablevision founder Charles Dolan, owns The Madison Square Garden Company which is the controlling entity of the Knicks and New York Rangers.

The "hopeless" ads were first noticed Tuesday, but are actually not as bad as they seem. The ad campaign also included messages and imagery that portrayed a hopeful future for the basketball franchise, but of course those didn't grab the same amount of attention.

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The central theme of the campaign was for Knick fans to decide if they were either "hopeless" (correct) or "hopeful" (delusional), the New York Times reported. The Knicks lost their preseason opener against the Nets — who finished dead last in the National Basketball Association last year — on Tuesday night.

Fox Sports 1 apologized for the ad campaign in a statement, the Times reported.

"Today, FS1 featured statements on a New York City subway car intended to reflect the distinct emotions and opinions of passionate sports fans," the statement read. "We regret the tone and are removing the content in its entirety."

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