Home & Garden
Rochester Home Builder Launches New Website, Branding
Faber Builders' new site offers easy access to information for new home buyers
Faber Builders, Inc. is proud to introduce its new website and corporate branding. The new and improved FaberBuilders.com provides a clear picture of the Rochester home builders’ product and communities, and it includes all the information new home buyers need to know, like warranty details, a step-by-step guide to the building process and more.
“We are excited to showcase our new website,” said Bernie Iacovangelo, owner of Faber Builders. “This new site makes it easier for our potential buyers to find all of the information on our communities and homes, and they can easily contact us via phone or email.”
The responsive website features a modern, clean look with an easy-to-navigate menu. This makes it easy for potential buyers to visit the site from any device, and get pertinent information at any time. From the home page, buyers can view all communities, see available homes and easily navigate to any other page on the site.
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In addition to the launch of the new website, Faber Builders also introduced new branding. The Henrietta NY home builder replaced the word ‘homes’ with ‘builders’ in its name when it decided to rebrand to reflect plans in place for future company growth.
Faber chose to keep its signature navy blue color as the primary color in its branding as a way to honor the company’s more than 30-year history. The logo and color scheme were made simpler, consisting of navy and white with a splash of marigold used for contrast. The logo includes a simple ‘FB’ mark in an elegant script, while the company name is printed in an easy-to-read serif font.
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“We decided to rebrand for a number of reasons,” said Iacovangelo. “Our desire to grow Faber into a company that is known for not only building new homes in Rochester, but also developing communities and commercial areas, was not evident in our name before. Our name now represents our diversifying interests. When we decided to switch our name, we also updated our color scheme and logo to be more modern and sophisticated, which better represents our product, our customers and even our team.”
For more information on Faber Builders, visit www.FaberBuilders.com.