Rye Brook's Houlihan Lawrence Seeks to Attract Chinese Luxury Home Buyers

The following release is from real estate company Houlihan Lawrence:

Houlihan Lawrence, the leading real estate firm serving New York City’s northern suburbs, sent an elite group of luxury real estate professionals, led by Elizabeth Nunan, the company’s Vice President of Global Business Development, to attend the recent Luxury Portfolio Immersion Conference in Shanghai, China. Houlihan Lawrence is an affiliate of Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World®, a global network of more than 500 premier real estate firms.

The inaugural event presented a unique opportunity for a select group of luxury real estate specialists who work with Chinese home buyers and sellers, with the opportunity to gain a deeper understanding of Chinese culture and traditions and specifically how they may impact decisions relating to real estate. Speakers included a talented line-up of luxury and cultural experts, on topics such as what drives China’s highest net worth individual, cross-cultural communication and the unique nuances of Chinese culture during the packed three-day event.

“As we’re seeing an uptick in interested Chinese buyers in the northern suburbs of New York City, where we serve, we felt it was imperative to learn everything we could about the Chinese culture, their home buying needs and habits as well as the challenges they face when buying in the U.S.,” said Nunan. “This was incredible opportunity to not only learn about the Chinese culture, but to develop business contacts that will help us further promote our inventory of luxury listings on a global scale.”

“The Immersion Conference marks a milestone for Luxury Portfolio, as we brought together a very committed group of real estate professionals who are making significant investments – in time, money and professional development – to better serve this highly influential and growing market,” saidStephanie Pfeffer-Anton, executive vice president of Luxury Portfolio.

Affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the program’s strategic marketing program, including the award-winning website www.LuxuryPortfolio.com, which markets over 25,000 luxury homes to over three million high-net-worth visitors annually and features a total inventory of available properties totaling over $44 billion with an average price over $2.6 million dollars.

As members of Luxury Portfolio International, all Houlihan Lawrence listings priced at $1million and higher are sent to LuxuryPortfolio.com and then to Juwai.com, the most influential site for international real estate among Chinese buyers, with an impressive 1.5 million views each month.

“By having our properties appear in Chinese on a locally-hosted site, Houlihan Lawrence and our sellers will benefit from an increased presence among this ever-important audience,” continued Nunan. “This new partnership will continue to provide Houlihan Lawrence unmatched exposure in the global arena, and ultimately means that when a home seller is working with a Houlihan Lawrence agent, they can be sure their property will be marketed to the largest, fastest growing group of wealthy buyers in the world – the Chinese.”

For more information about Houlihan Lawrence’s experience in Shanghai, visit the company’s blog, “Herd,” at http://www.houlihanlawrence.com/blog/from-scarsdale-to-shanghai.html

About Houlihan Lawrence

Built upon 125 years of family tradition, Houlihan Lawrence, the leading brokerage in New York City’s northern suburbs, is committed to exceeding expectations in every aspect of the real estate process. The firm today serves over 90 communities with 26 offices and 1,200 agents, leveraging global partners on six continents and in 56 countries. The company ranks among the Top 20 of all brokerages nationally and achieved a total sales volume of $4.7 billion in 2013.

In providing superior customer service, Houlihan Lawrence pays profound attention to cutting-edge technology, the latest digital platforms, and the ongoing connection to the global market. Houlihan Lawrence harnesses its smarter data, advanced marketing resources, global reach and hyper-local expertise through dedicated divisions including: Private Brokerage; Global Relocation; Houlihan Lawrence Project Marketing; and the Commercial Real Estate Group. For more information visit: www.houlihanlawrence.com.