Local Voices

Scarsdale Small Business Spotlight: Branches of Beauty​

Our small business series shines a light on local business owners in the community.

Every local business has a story worth sharing with the community. And that’s the belief behind this exciting series — to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well.

Small Business Spotlight Questions: 

  • Business: Branches of Beauty
  • Owners: Dominique Fumarelli and Jennifer DiNoia
  • Website: www.Branchesofbeauty.net
  • Address: 193 Brook St., Scarsdale

What business are you in? 

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Skin care and beauty boutique

How did you come up with the name? 

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We had an idea that we wanted to be represented with a tree because it represents roots, grounding, growth, beauty, strength, expansion, nurture and nature!

Why start a business in this town? 

My sister had a business for 10 years in Eastchester and we love the area!

What’s the most difficult challenge you’ve faced as a business owner? 

Acquiring new clients from the area, if you can believe that.                       

What’s been your proudest achievement since opening? 

Our reviews are stellar! We pride ourselves on customer service.

How does your business give back to the community? 

We offer 10 percent off all service workers, teachers, police, medical staff, civil servants, etc. We also give away a free service per month for people in need, and we will begin a teen acne outreach program for the schools in the are in the fall.

Would you like to see your small business showcased in this series? Email michael.woyton@patch.com.

Photo credit: Courtesy.

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