Everlane Opens First Physical Store In NYC

NOLITA, NY — The massively popular online retailer Everlane opened its first physical store in New York City this month.

The store, located at 28 Prince St., comes after nearly seven years of the retailer operating almost completely online.

Previously, the company had a "showroom" in New York where local customers could return clothes. The company also has an "Everlane Lab" in San Francisco, complete with personal stylists who can help customers put together an outfit, according to Everlane.

The permanent space on Prince Street is the company's first foray into traditional, brick-and-mortar retail. It's unclear whether the company will expand and add additional shops in other cities.

The company has proved to be popular among online shoppers since it launched in 2011, and has reportedly sought to raise investment at a valuation of more than $250 million, according to reports

Image credits: Naho Kubota courtesy of Everlane