Business & Tech
Louis Vuitton Opens First Men's Pop-Up Shop In SoHo
Louis Vuitton opened the pop-up shop Jan. 20, the day after they announced their collaboration with NYC street brand Supreme.
SOHO, NY — Louis Vuitton opened it's first men's only pop-up shop in SoHo to debut the Kim Jones-designed Spring/Summer 2017 collection on Jan. 20, GQ reports. The store will be open through March 31, right next to the recently renovated SoHo flagship store at 122 Greene St.
The Spring/Summer 2017 Africa-inspired collection features tribal prints and illustrations of animals like giraffes, lions and rhinos on jackets, sweaters, duffle bags, totes and jackets. Artistic director Kim Jones also adds his flare to the typical leather goods, accessories, shoes and ready-to-wear menswear the brand is known for.
The pop-up shop's walls are covered in huge murals of animals to coincide with the theme.
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Check Out Louis Vuitton's 2017 Spring/Summer SoHo Pop-Up pic.twitter.com/2LxlGHvJFc
— Archlectic Design (@Archlectic) January 23, 2017
The pop-up shop opened the day after Louis Vuitton debuted their Fall-Winter 2017 men's collection, which confirmed their collaboration with the popular New York street wear brand Supreme.
A closer look at the Louis Vuitton Men’s Fall-Winter 2017 Collection by @MrKimJones, designed in collaboration with @SupremeNewYork #LVMenFW17 #LVxSupreme Photo by @HarleyWeir
A photo posted by Louis Vuitton Official (@louisvuitton) on Jan 21, 2017 at 11:38am PST
The collection consists of dually branded men's clothes, shoes, accessories and more. It'll be released in July 2017.
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Many people took to Twitter to discuss the two powerful brands coming together:
Supreme X Louis Vuitton is the most beautiful collaboration I've seen... broke teenager issues ://
— morgan (@morgancainb) January 23, 2017
50k for a Supreme x Louis Vuitton skate deck set? Nah... I'd rather buy a life. #allfallsdown
— A$ap Monger (@JVent18) January 23, 2017
This Louis Vuitton supreme collab is looking big!
— TheWhiteFrankLucas (@PerrieTaylorS) January 23, 2017
This supreme x louis vuitton collab is giving me life
— Mehdi Rizvi (@mehdss) January 23, 2017
Photo: Louis Vuitton Instagram
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