New Shop For Women Sizes 14+ Returns To SoHo

SOHO, NY — After a successful pop-up shop last December, a store for women sizes 14 to 28 returns to SoHo.

ELOQUII's SoHo shop is its sixth brick-and-mortar location. The 2,500-square-foot space is at 120 Wooster St. between Prince and Spring streets.

The new boutique shop will offer shoppers sizes 14 to 28 with dresses, special occasion styles, workwear, essential items, outerwear and swimsuits.

A technical designer will be on-site at the SoHo location to help shoppers find the best fit. Free two-day shipping will be offered via online order placed on in-store iPads.

"Our customers have requested that we open a boutique in New York City for a long time," said Mariah Chase, the chief executive officer of ELOQUII, noting that New York City is the top e-commerce market for the company.

"It took us a while to find the right space in a location where our customers wanted to shop. The location at 120 Wooster was very successful during our holiday pop-up shop — it's where many of our NYC customers have said they preferred to shop but haven't had options," she said. "We are very excited to be back at the same location."

ELOQUII was first launched by the brand, The Limited, in 2011 but lasted just two years, Business Insider reported last year. A demand from customers and a team of employees ultimately relaunched the brand in 2014, and Walmart acquired the brand last October, per Business Insider.

The brand has collaborated with fashion designed Jason Wu, Italian lingerie brand Cosabella and make-up artist Priscilla Ono.

ELOQUII's new SoHo digs will be open Monday through Friday 11 a.m. to 8 p.m., Saturday 10 a.m. to 8 p.m. and Sunday 11 a.m. to 7 p.m.