Top Natural Beauty Store Follain Arrives in NYC

Just in time for your holiday shopping, glow, and even de-stressing, natural beauty store Follain, offering the highest performing clean brands, has opened a temporary location in Soho on Mercer Street.

Follain is a new kind of beauty store with a mission to improve your health and change the beauty industry. Follain Founder Tara Foley came up with the concept five years ago while living in NYC and writing a blog on the topic of non-toxic beauty. She tested the concept for three years in other markets (Boston, Washington, D.C. and Nantucket) before returning to NYC with the best selection of high-performance non-toxic products. The store at 109 Mercer Street offers over 60 of the healthiest, high-performance beauty brands for men & women and will be open through February.

I am sure you are already adding a visit to Follain to your holiday list, but just in case, here are the top 10 reasons to visit the Follain Pop-up this holiday season:

1. Healthy Holiday Central: You’ll find 100s of non-toxic personal care gifts (and treats for yourself) curated for the highest standards of health and effectiveness from over 60 passionate brands

2. Easy Shopping: The store is laid out by category, as opposed to brand. Most beauty stores do it by brand, but Follain believes it is easier and more convenient to shop by category

3. Gifting: Over the next few weeks, you’ll find “instant gifts” (single item, ribboned, and ready to go), perfect gifts kits for all price ranges and interests. You’ll also discover Follain’s very special greeting cards and custom wrapping paper (with proceeds going to Silent Spring Institute) that’s folded and great for travel - both are Follain firsts

4. Shine Time: On your way to a party? Stop by for some insta-glow. Makeup and skin consults on the spot, or get a whole, healthy face on by appointment in their separate makeup appointment area (clients are not on display while getting their makeup done).

5. Events: They are quickly filling up their Soho calendar with lots of events, from wreath-making classes featuring Follain ingredients, to in-store yoga to help you unwind - and more.

6. Wall of Fame: Check out their huge wall featuring (many unexpected) product ingredients. Along with all the festivities, Follain celebrates the wholesome natural ingredients their makers feature in their products, encouraging people to ask “what’s in this?” and to feel deserving of ingredients that are healthful, not harmful

7. Holiday De-Stressors: Find a comfy chair in their mindful nook and pull a book off the shelves. Inhale some lavender. Browse their all-natural de-stressors

8. Insta-wall: Take your picture in front of their #follainlife wall - let followers know you like your products + friends non-toxic

9. Art: The 3D chalk art by Hani in front of their store literally stops people in their tracks on Mercer Street.

10. Put Your Feet Up & Learn: The store offers many little seating areas, to cozy up and chat with Follain educators about skin needs and more.