Business & Tech

ICYMI: Merrick Coffee Shop 'Closer To Normal' As Mask Guidelines

It's been a "crazy upward trajectory," store partner Joe Vitale told Patch about his decision to open a second location during the pandemic.

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Heavenly Coffee opened a new location on the Bellmore/Merrick border in February.
Heavenly Coffee opened a new location on the Bellmore/Merrick border in February. (Jerry Barmash/Patch)

MERRICK, NY — It's all about the timing for the Vitale brothers, partners at Heavenly Coffee. Spurred on by the success at the first location in East Rockaway, opened in 2019, Jon and Joe Vitale looked for another place to brew.

They would find their new spot on the Bellmore/Merrick border earlier this year.

"Today [Wednesday] was day one without masks in the store," Joe Vitale told Patch. "It felt really good. It feels nice to be a little closer to normal than we've been since last March."

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Click here for the full Patch interview with Joe Vitale.

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