Heineken Offers Free Rides Home After New Year's Celebration

WHITE PLAINS, NY — For the 16th year in a row, Heineken USA, which has its headquarters in White Plains, will be partnering with the City of White Plains and the White Plains Business Improvement District for its "New Year. Safe Ride." program. The program provides free and safe rides home to more than 5,000 Westchester County residents of legal drinking age who celebrate New Year's Eve in downtown White Plains.

The annual White Plains New Year's Eve Spectacular, which is hosted by the White Plains BID and the city, will begin at 10 p.m. Tuesday at Main and Court streets.

Heineken's safe rides transportation stand will be on the corner of East Post Road and Mamaroneck Avenue between 11 p.m. Tuesday and 3 a.m. Wednesday.

According to a spokesperson, a dedicated fleet of cars, including at least one that is handicap accessible, will provide complimentary rides home for those 21 and older traveling from downtown White Plains to anywhere across Westchester County.

Josephine Bertrams, Heineken USA's senior vice president and chief corporate affairs officer, said the family-owned company cares for and is committed to the safety of the communities it calls home.

"As a proud White Plains community member, we are honored to have worked with our community and county partners on the 'New Year. Safe Ride.' for the past 16 years," she said. "This important program ensures that everyone is able to enjoy the New Year's festivities and arrive home safe."

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