New Look, Same Commitment

LATINO U COLLEGE ACCESS

NEW LOOK, SAME COMMITMENT

Latino U College Access (LUCA) has experienced tremendous growth and change since its launch in 2012. We are thrilled to share that the organization has recently undergone a brand refresh introducing a new logo to celebrate our evolution and communicate our vision for the future. Here's the story behind our new logo:

• The three steps of our icon stand for college access, college success, and career readiness.
• Supporting the steps are uplifting diagonals that symbolize upward mobility; these lines represent our families, schools, and community.
• The gradient colors - representing intelligence as well as confidence - symbolize the evolution we see in our Scholars year after year.

One thing that hasn't changed is our commitment to Scholars and families!

LUCA’s intensive, family-centered, culturally relevant approach has demonstrated incredible success in college access and completion. Over the last nine years, our Information Sessions have reached nearly 6,000 parents and students! And what began with only two Latino U Scholars at one local high school has grown to support 276 students from four partner schools.

Like our Scholars, LUCA is determined and dreams big. This new logo reflects our ambitious plans as we grow and look to the future. We envision a world where educational equity and opportunity are accessible to all.