Business & Tech

Complaints Of Aggressive Marketing Prompt HelloFresh To End Greenpoint Promotion: Report

Greenpoint residents complained of overly aggressive marketing by the food delivery company.

GREENPOINT, BROOKLYN – Food delivery company HelloFresh is ending its street marketing efforts after complaints from people in Greenpoint and elsewhere in the borough, according to CBS2.

The station quoted people saying the salespeople were overly aggressive, with some describing harassment by the company's representatives.

“They came ringing the bell, they ring my mom's bell, she’s elderly, she can’t walk the stairs, and later on they’re ringing the bell again and it’s very annoying,” Greenpoint resident Lisa Haley was quoted as saying.

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After the story was published, HelloFresh issued a statement saying it would cancel its street promotions.

"We are committed to delivering a positive experience around home cooking to more people in a way that accurately reflects the HelloFresh brand, and anything else will not be tolerated. The program will officially end by Friday, August 18," the company said in a statement to CBS2.

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Lead image by Deborah via Flickr.

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