O'Doul's Beer Can Designed By Williamsburg Artist Is Free In NYC

WILLIAMSBURG, BROOKLYN — A new promotional beer can will let New Yorkers sip on a refreshing drink this summer — without the alcohol or the expensive cocktail price.

O'Doul's non-alcoholic beer brand has debuted a new can designed by a local Williamsburg-based artist and will be giving it out for free at bars throughout the city.

This is the second year in a row that Brooklyn graphic designer Mr. Kiji was tapped to refresh the NYC version of the cans, which he said gave him the perfect opportunity to perfect the designs.

"Stemming off last year’s success I was excited to partner with O’Doul’s again to see how we could make this package refresh bigger and better," he said. "I wanted to build off last year’s design, making sure the two felt cohesive. I pushed myself to see how I can make this iteration of the design even more eye catching and exciting."

The can is one of three new designs O'Doul's debuted. The other two are available in Chicago and Los Angeles.

For New York, the new cans were brought out at local bars starting on Friday. They will be available as long as supplies lasts.

New Yorkers will have to hunt for the cans on their own, though. O'Doul's said that, for distribution law reasons, they couldn't specify exactly which NYC bars will have the freebie cans, but only that they will be throughout the city.

The beer company said that the new can designs were brought on by the fact that more customers seem to be moving toward non-alcoholic beverage options.

Data from IWSR, which tracks alcohol trends, found that booze consumption fell by 1.6 percent globally in 2018, leading more companies and drinking destinations to try out mocktail versions of their alcoholic drinks, according to a report by CNBC.

"O’Doul’s knew there was no better time to refresh their look and encourage responsible drinking throughout NYC this summer," the company said.