Digital Marketing for Law Firms in the Triangle Area

The Triangle is extremely diverse as it includes various industries and it is considered a cultural hub of North Carolina. The competitive nature of the job market and business in the area cannot be understated. There are so many talented individuals competing for a certain amount of business that top strategies are required. Law firms in the Triangle need to hone their digital marketing strategies in order to compete on the search engines. Ranking a few pages deep in search engine results will result in very few organic search leads being generated. The following are things that law firms need to know about digital marketing to succeed.

Budget Vary in a Huge Way

Earnings per client are going to be very different when you compare a simple criminal law case and a personal injury settlement. Personal injury law firms are going to have larger budgets when compared to other areas of law. A single client can bring in millions of dollars for a law firm in the most extreme circumstances. PPC ads are going to be extremely expensive especially in areas of the Triangle that are saturated with personal injury law firms. Digital marketing is not something that can be solved with a single investment. Monthly investing in digital marketing will help maintain positions in terms of search engine rankings. A firm that generates a huge advantage on competition especially if their digital marketing investments are sporadic at best.

The Firm Website Should Be Flawless

The main goal of a law firm’s website should be to set appointments for consultations. For this reason, the contact information of the firm should be easily accessible at the top of the homepage. Live chat agents are more prevalent than in the past and can help answer questions quickly. Another goal of the firm’s website should be to educate clients via content. Content can help answer questions and provide comfort to a client going through a lawsuit or trial.

Targeting Specific Areas of the Triangle is Imperative

The Triangle includes a number of small towns and cities in its surrounding areas. Targeting specific keywords for these small cities can help create local leads. A person isn’t going to want to travel long distances to their lawyer’s firm for the most part. Luckily, Zoom meetings are more prevalent than in the past which can maximize the number of meetings/consultations a firm does in a single day.

Marketing Agencies Can Help

Digital marketing agencies can help law firms generate leads and maximize their ROI on marketing spend. TheeDigital, out of Raleigh is a great example of an agency that helps various clients that include law firms. The goal of these digital marketing agencies is to maintain brand voice while generating results from online leads that a firm could have only imagined. With all of the great law schools in the area, there is a massive amount of talent in the legal niche. The right marketing tactics can help a firm showcase how much talent they have brought in recently.

Digital marketing can help take a law firm to the next level and drive up their client numbers. Marketing is a process so with the right marketing agency, a firm can see sustained success.