Marketing in the Digital Age: What Business Owners Need to Know

Marketing in today’s digital age can be a challenge as businesses in various niches need to market very differently. A dental practice will likely market to the local area while a marketing agency would market locally, regionally, and nationally. The impact of digital marketing on a business can be immense. Ranking at the top of search results for targeted keywords relevant to the business can drive organic leads daily. The more profitable these rankings are, the more money is put towards them. Personal injury law firms are a perfect example of a business willing to put large budgets into marketing. The following are things that business owners need to know about digital marketing in today’s world.

Working With a Local Agency

Local agencies that handle marketing could have immensely advantageous media contacts in the local area. You do not want to work with an agency that has not at least had a few articles published in local digital magazines/newspapers. The local agency might have some of the jargon that is needed to sell local sales prospects. For those working to expand nationally, it might be wise to build name recognition in a local then regional area before expanding nationally.

Submitting Your Business To Directories/Awards Events

Submitting your business to online directories can be beneficial. Bestlocal.co is a great example of a site that allows a person to search top businesses in their local area. There are so many local business groups that can be joined that can help with marketing via referrals. You never know how high quality your business is or a website is until it is entered in a contest to be judged.

Digital marketing companies need to think about entering into the Digital Excellence Awards which is a new awards platform. There are years of experience on the panel of judges that is immensely impressive. Entering a marketing company regardless of size can generate a valuable backlink and potentially drive leads. Everyone in marketing knows that landing a single huge deal can completely change the trajectory of a marketing agency permanently.

Ecommerce Marketing Will Require Certain Intricacies

Intricacies of digital marketing need to be learned through experience and studying of data. There is quite a bit of testing done when trying to find a tactic with the best ROI in terms of marketing. Looking into an eCommerce marketing company like the team at TheeCommerce.com can help maximize marketing spend. The chances are an established company will have handled your product niche in the past. Established marketing contacts can start generating results far faster than an agency that has never handled a type of product before.

Hiring In-House Marketing Teams Can Be Expensive

Hiring in-house marketing teams can be expensive as you will have to pay salaries along with benefits after a certain period of time. Freelancers are going to be the least expensive route while an agency is the most convenient. An agency that does not produce results will be dropped while dropping an entire marketing team without evidence of wrongdoings by some is a recipe for a lawsuit.

Marketing in today’s age should be handled by professionals that have experience. There are so many digital marketing professionals that tout themselves as experts without providing true results for clients they have worked with for years.