Well Being Resources Available Free to NC Frontline Workers

Amid a devastating Covid-19 resurgence, Frontline Impact Project is offering the nation's healthcare workers and first responders access to non-PPE donations. Created by The KIND Foundation, Frontline Impact Project has become a primary vehicle for the business community to show support for the men and women who are keeping America's communities healthy. The platform offers institutions a streamlined way to request and receive resources that will lift spirits and boost morale.

Frontline and emergency response institutions are encouraged to make requests in whatever quantity they need. Requests as small as 25 items and as large as 30,000 items have been fulfilled. Donations include food, beverages, skincare, hygiene, sanitizer, virtual fitness, mental health and
houseing. All are also encouraged to make requests outside of the aforementioned categories if they have a need. In addition to public and private hospitals of all sizes, institutions eligible for donations include assisted living facilities, nursing homes, community healthcare centers, outpatient clinics and EMS squads.

Norman Stein, Chief Development Officer and Senior Vice President, Boston Medical Center,
says, "It is of vital importance we provide our frontline caregivers with nourishment as they work tirelessly to care for our patients and community, and the donation from Frontline Impact Project has certainly helped us stay committed to that goal."

Sean Gibson, Manager, Duke University Hospital's Trauma Center, echoed Stein's sentiment saying, "We are grateful for Frontline Impact Project's support of our healthcare community. We need everyone's help to overcome this global health crisis, and donations such as this make a notable difference for our workers on the front lines."

At www.frontlineimpact.org, representatives from frontline institutions can submit requests for
resources along with a reference to validate the institution's legitimacy. After a request has been submitted, Frontline Impact Project matches the requester with a corporate donor(s). The donor(s) then work to deliver the product and/or service directly. While not every request
is fulfilled, Frontline Impact Project does all it can to ensure needs are met.

To date, nearly 60 corporate partners, including KIND, Unilever, Extra Gum, Nestlé, Keurig Dr Pepper, Justin's, Hint, Harry's, RISE Brewing Co., Headspace and Image Skincare, have donated more than 3.7 million products. The platform has made 537 matches across 41 states.

"We are prepared to support the needs of frontline healthcare workers and first responders no matter how long it takes for this crisis to pass," says Michael Johnston, President of The KIND Foundation. "Frontline workers' needs will inevitably change in the days and weeks to come. Our
intention is to recruit diverse partners now so that we are poised to meet new and unexpected needs later."

Visit the Frontline Impact Project website for more information. Direct questions to Jonathan Yates at jyates@lubetzky.org.