Neighbor News
SESH: Cocktail Meets Seltzer Arrives in Ohio
XED Beverages Debuts A Zero-Sugar, High-Flavor Line of Adult Beverages Now Available throughout Ohio
SESH: Cocktail Meets Seltzer, the debut line of alcoholic drinks from XED Beverages, was officially launched at the beginning of February and after an incredibly successful unveiling, SESH has expanded and is now available across Ohio, both in stores and online!
SESH boasts the FULL authentic flavor of a canned cocktail in the better-for-you format of a spiked seltzer–low-carb, low-cal and ZERO sugar, gluten or preservative. It comes in four distinct flavors, Gin & Tonic, Paloma, Mojito, and Moscow Mule, and is 6% ABV per 12 oz. can.
XED Beverages/SESH was founded by Zeke Bronfman, grandson of former Seagram CEO Edgar Bronfman Sr., who brings a keen understanding of the business and high regard for robust flavor and Nate Medow, an avid athlete and Type 1 diabetic who yearned for an alternative to the sugary, high-carb drinks on market. With Zeke seeking a high-quality but accessible cocktail that was full in flavor and Medow seeking a "lighter" and guilt-free adult beverage, the ingenious duo became their own solution in founding SESH: a truly industry-disrupting beverage designed for the modern drinker.
SESH is available at retailers across Ohio including Kroger, Giant Eagle, Jungle Jim’s International Market, Cappy’s Wine and Spirits, and more! To find a retailer near you, visit DrinkSESH.com's SESH Locator.
