Americana Tire and Wheel adds marketing strength to team

Americana Tire and Wheel (ATW) – Kenda’s distribution arm serving the North American towable trailer, utility, RV, marine and agricultural industries – recently added Kim Besst to its senior team as product marketing manager.

Besst’s initial responsibilities include identifying current brand growth opportunities and supporting marketing efforts while developing longer-term integrated marketing strategies to increase product sales and market share.

“A true integrated marketing professional, we are thrilled to welcome Kim to the team. Her product brand experience is the perfect fit for this new role – one of significant importance to our group in its anticipated future contribution to our overall brand positioning, product development, communications and education both at the customer and consumer levels,” said Dave Craig, president, Americana Tire and Wheel.

With a deep expertise in consumer product goods, Besst has a proven track record in growing brands and improving profitability. Additionally, she brings the data analytics and sales support skills necessary to enhance ATW’s product positioning and aid in organic expansion with existing and future customers through field support. ATW intends to leverage her promotional expertise in customer engagement to strengthen relationships and spur growth.

Previously, Besst was senior brand manager at Bob Evans responsible for strategy development and execution to grow business through in-store and digital media. She also served as managing director at Ryan Partnership, where she was responsible for client relationship management and creative for major national and international brands including Nestlé. Besst currently serves as a board member with Thrivent Financial. She has a bachelor’s degree in marketing from the University of Northern Iowa.

About Americana Tire and Wheel
Americana Tire and Wheel (ATW), a division of global tire manufacturing leader Kenda, is its premier North American distribution arm serving original equipment manufacturers and distributors in the towable trailer, utility, RV, marine and agricultural industries. Providing quality tire, wheel and assembly solutions across a wide range of steel and aluminum wheels, ATW offers a controlled approach throughout the value chain from design, manufacturing and quality control to distribution and aftermarket service – enhancing both the performance and value of towable, utility and RV platforms. Operating four large distribution centers, ATW has become synonymous with exceptional service and superior quality products, including Kenda Loadstar tires – designed and manufactured in company-owned facilities. www.americanatire.com.

About Kenda
Founded in 1962, Kenda is a global leader in tire development and manufacturing. With over 12,000 employees and factories worldwide, Kenda continues to expand product offerings in the automotive, bicycle, powersports, trailer/specialty, and wheelchair markets. Kenda takes pride in operating under the core values of honesty, innovation, quality, and customer service to provide the highest level of products and services to customers across the globe. For more information, please visit www.kendatire.com