Senior Living Community Unveils New Logo, Launches New Website

Western Reserve Masonic Community, a subsidiary of Ohio Masonic Home, a non-profit 55 plus living community and healthcare provider that owns and operates three campuses, has refreshed its corporate branding to reflect the organization’s long-term vision to serve a new and growing generation.

Since 1892, Ohio Masonic Home, and its subsidiaries, has progressed its services to meet the ever changing needs of its constituents. Originally founded by the Masonic Fraternity to care for Ohio Masons, their families, and children, Ohio Masonic Home evolved over time into a senior living provider. While still serving Ohio Freemasons and their families, Ohio Masonic Home, and its subsidiaries, opened its doors to the public over 20 years ago, and to this day continues to partner with each of its surrounding communities in providing excellent senior living options.

Western Reserve Masonic Community unveiled its new logo to community members, staff and families during a rebranding celebration on Jan. 4, 2019. In addition, the company’s new website was launched the week of Jan. 7. The logo includes the new tagline “Where Lifestyle Sparks New Beginnings”, and the new mission statement reads, “We are the living expression of our Masonic Values – We serve as the trusted partner to help people age respectfully.”

“The new logo connects our rich Masonic heritage with our organization’s vision to partner with adults who view retirement as a new beginning,” said Tom Maloney, COO and CFO for Ohio Masonic Home. “This new generation has raised the bar in active adult living. It is an exciting time in our industry when we can help people find purpose, experience new adventures, develop new friendships, take advantage of life-long learning opportunities, and live healthy active lifestyles.”

Previously, each entity had a separate logo. In the last few years, Ohio Masonic Home has made a concentrated effort to create a culture of “WE” across the entire organization. To overcome the general assumption that the campus was open only to those affiliated with the Masonic Fraternity and to create more unity across the organization, the logo was updated to the acacia tree representing eternal life, and each of the five branches chosen to represent each of the three campuses, Ohio Masonic Home Foundation, and Ohio Masonic Home Resource Center. The color palette features traditional Masonic blue, with the colors green and orange projecting, life, energy, warmth and happiness. The exposed roots of the tree honor the Masonic Fraternity signifying the organization’s deep rooting in Masonic values.

“It is important our logo unites our values with the vitality, spirit, health and connectedness people expect from an active adult living community. We have big plans for our campus that we cannot wait to share with the Medina community. It is going to be a great year!” said Jason French, LNHA, Administrator for Western Reserve Masonic Community.

“With one brand, one identity, and one mission, WE are positioned to move forward in this highly competitive marketplace and meet the needs of a fast-growing population,” continued Maloney.

Western Reserve Masonic Community is a subsidiary of the Ohio Masonic Home, a non-profit organization serving those 55 and better for more than 125 years. Nestled on 229 scenic, rolling acres in Medina, Ohio – the community offers beautifully appointed garden villas and apartments, with support that adjusts to residents’ changing needs through a full spectrum of health and wellness services. Learn more by visiting http://www.wrmcohio.org or @westernreservemasoniccommunity on Facebook or calling 330.721.3000.