5 Steps to Using Facebook to Help Your Real Estate Business

Social media has blossomed into a place for business professionals, like real estate agents, to connect with their clients and market their business. Did you know that every second, there are 5 new Facebook profiles created? Facebook has over 1.65 billion monthly active users worldwide. Read below for some tips on how a Facebook Business Page can help your business.

Follow these step-by-step instructions to get started with using Facebook to help your real estate business:

Step 1: Make a Facebook Business Page

Like any business, it is important to promote your brand. Having a Facebook Business Page allows you to share information about yourself as an agent and about your business. Be discoverable so that Facebook users can learn about your brand and connect with you in either a private message, public posts on your wall, or through following your page.

Step 2: Identify Your Audience

Consider what your ideal clients have in common and how your business can help them. Are your clients located in a particular city, neighborhood, etc? Answering these questions will allow you to target your posts toward your fans. In order to build your audience it is important to encourage your current customers to support your Facebook page. New customers are more likely to engage with you when they see positive reviews and interactions from others. Invite your friends and family to like your page so that they can help spread the word for you. Keep in mind that a Facebook Business Page isn’t just about the number of likes that you get, it’s also about the quality of the people who are liking your page and engaging with you.

Step 3: Create Compelling Content

When you are creating content, think about what your followers would find interesting. Make sure that you are posting on a variety of topics. Do your followers seem to interact more with photos of listings or do they prefer interesting articles? When you see your followers interacting with your posts, engage back with them in a timely manner. As a Facebook Business Page owner, you should be constantly updating and checking on your page. Facebook will even send you push notifications when there is engagement on your page so that you don’t miss anything. To set this up go into your account settings. Under notifications, click ‘mobile,’ and turn the settings on.

Step 4: Advertise and Boosted Posts

Most Facebook users are online mid-week between 1-3pm, but the average time spent on Facebook is only about 20 minutes. Unless your followers happen to spend all day, everyday on your business page, posting frequently, utilizing Facebook advertisements and boosted posts will be beneficial for your real estate business.

Step 5: Measure and Tweak if Necessary

You can check to see how your business page is performing within Page Insights. Page Insights will tell you the gender, age and location of the people that engage with you most. This tool allows you to optimize your posts and targeted ads.
The purpose of marketing is to help you achieve your goals. Using a Facebook Business Page can help you get more out of your marketing strategy allowing you to connect with your clients in a professional and fun way. Try it out and see how your Facebook Business Page can help your business grow!